WORLDPAC Industry News "WIN"

STX: ACP:N - WORLDPAC Hosts Second Supplier & Training Expo

2012-01-26T16:13:00.001-08:00

WORLDPAC Hosts Second Supplier & Training Expo

The WORLDPAC Supplier & Training EXPO 2012 recently received attention in Babcox Media's autocarepro:news e-newsletter and website feed. Read below for an excerpt of the article, then link to their site to view full content ...

WORLDPAC Hosts Second Supplier & Training Expo
January 26, 2012
By Mary DellaValle
Editor, ImportCar Magazine

Demonstrating its passion for customer training, WORLDPAC held its second Supplier & Training EXPO (STX) 2012 at the Marriott Anaheim Hotel in California. With a vested interest in its customers’ success, WORLDPAC continues to raise the bar for training, doubling the turnout of its first-ever such event in 2009.

More than 1,000 shop owners and technicians from the U.S., Canada and Puerto Rico attended the 4-day event that provided a customized lineup of “All Makes All Models” technical training sessions and business-management classes, conducted by some of the industry’s most respected training instructors, including many from the WORLDPAC Training Institute (WTI).

A key component in WORLDPAC’s customer value proposition, this highly specialized training opens customers’ eyes to the fact that training and education are pivotal to the success of their business, and it pays dividends in customer trust and loyalty ... read more

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STX: Canadian Technician - Worldpac thrilled with success of 2nd training expo

2012-01-26T15:01:00.000-08:00

STX: Canadian Technician - Worldpac thrilled with success of 2nd training expo

Canadian Technician magazine reports on the success of WORLDPAC's Supplier & Training EXPO (STX) 2012 in the below article posted to their website's Industry News Headlines feed ...

Worldpac thrilled with success of 2nd training expo
(January 26, 2012) -- More than 1000 Worldpac customers from the U.S., Canada and Puerto Rico attended exclusive technical and business training presented by over 40 of the industry’s most respected instructors at four-day event in Southern California. ... read more

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WORLDPAC Supplier & Training EXPO (STX) 2012 a Success!

2012-01-26T11:52:00.000-08:00

WORLDPAC Supplier & Training EXPO (STX) 2012 a Success!

WORLDPAC is pleased to announce their second Supplier & Training EXPO (STX) was an enormous success! The WORLDPAC Supplier & Training EXPO (STX) took place January 12-15, 2012 at the Anaheim Marriott Hotel and Convention Center in Southern California. The event, initially created as WORLDPAC’s vision to help customers better succeed in the changing aftermarket environment, was the second of its kind and eagerly anticipated following the success of the first event held October 2009 in Orlando, FL. Due to the overwhelming support of WORLDPAC’s customers, the WORLDPAC Supplier & Training EXPO (STX) 2012 was double the capacity of the first event. “Our 2012 Supplier and Training EXPO achieved the goals we set to further support our commitment to our customers and suppliers,” said Bob Cushing, President of WORLDPAC.

During the four day event, more than 1000 WORLDPAC customers from the US, Canada and Puerto Rico attended exclusive technical and business training presented by over 40 of the industry’s most respected instructors. The event kicked off Thursday evening with a cocktail reception which provided an opportunity for independent service center professionals to network with their peers as well as suppliers, instructors and WORLDPAC’s management team. On Friday and Saturday, guests experienced full days of advanced level training followed by evening EXPO events featuring over 80 manufacturers and an extensive tool & equipment show.

“The Training Program, taught by the industry’s leading instructors, provided our customers a comprehensive business and technical training curriculum designed to meet the demands of growing their business in a challenging business environment,” said Cushing. “The Supplier EXPO provided our suppliers, all World Class manufacturers, the opportunity to meet the industry’s leading automotive professional business owners, technicians and service writers to discuss their products and programs.”

Additional event highlights included special guest speaker Charlie Gorman, former Chairman of the National Automotive Service Task Force (NASTF), who presented the group with a discussion of the changing aftermarket and predictions for the future, a raffle featuring over 100 valuable prizes, and a Hollywood themed EXPO where a cast of celebrity impersonators rolled out the red carpet for WORLDPAC customers. The event concluded with a half day of training on Sunday before guests departed for home with knowledge designed to increase the success of their independent service center business. The overall feedback from attendees was that the event was an invaluable experience and a resounding success.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7 million import and domestic, multiple brand applications for virtually ‘All Makes, All Models’. The company also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

To become a WORLDPAC customer contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

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STX: AMN - WORLDPAC Hosts Second Supplier & Training Expo

2012-01-19T09:32:00.000-08:00

STX: AMN - WORLDPAC Hosts Second Supplier & Training Expo

Below is an excerpt of an article, courtesy of Babcox Media's aftermarketNews.com, documenting the 2012 WORLDPAC Supplier and Training EXPO (STX) event. View the full article and event slide show by clicking on the link below.

WORLDPAC Hosts Second Supplier & Training Expo
January 19, 2012
By Mary DellaValle
aftermarketNews.com

ANAHEIM, Calif. -- Demonstrating its passion for customer training, WORLDPAC held its second Supplier & Training EXPO (STX) 2012 at the Marriott Anaheim Hotel in California. With a vested interest in its customers’ success, WORLDPAC continues to raise the bar for training, doubling the turnout of its first-ever such event in 2009. (Editor's note: images from this year's event can be found in the slide show at the end of this article.)

More than 1,000 shop owners and technicians from the U.S., Canada and Puerto Rico attended the 4-day event that provided a customized lineup of “All Makes All Models” technical training sessions and business-management classes, conducted by some of the industry’s most respected training instructors, including many from the WORLDPAC Training Institute (WTI).

A key component in WORLDPAC’s customer value proposition, this highly specialized training opens customers’ eyes to the fact that training and education are pivotal to the success of their business, and it pays dividends in customer trust and loyalty.

“We’re passionate about training as a company,” says Mario Recchia, WORLDPAC’s senior vice president – marketing. “It’s an investment in our customers’ future; it’s an investment in our future.”

Attendee feedback at the event was very positive, as customers realize the importance of partnering with suppliers who can help them overcome the technology challenges of servicing an expanding and sophisticated import and domestic vehicle population ... read more

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STX: Motor Age's "On The Road" Video - Highlights of WORLDPAC Expo

2012-01-17T09:52:00.000-08:00

STX: Motor Age's "On The Road" Video - Highlights of WORLDPAC Expo

View Motor Age magazine's "On the Road" video coverage of the WORLDPAC Supplier and Training EXPO (STX) 2012 as narrarated by Peter Meier, Motor Age's Technical Editor ...

Collection of highlights of the exhibits on display during the 2012 WORLDPAC Supplier Training Expo trade exhibit.

Video: On The Road: Highlights of WORLDPAC Expo

View WORLDPAC's Supplier & Training EXPO (STX) 2012 press release.

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STX: Motor Age's "On The Road" Video - 2012 WORLDPAC STX, Day Two

2012-01-17T09:31:00.000-08:00

STX: Motor Age's "On The Road" Video - 2012 WORLDPAC STX, Day Two

View Motor Age magazine's "On the Road" video coverage of the WORLDPAC Supplier and Training EXPO (STX) 2012 as narrarated by Peter Meier, Motor Age's Technical Editor ...

It's the first full day of the 2012 WORLDPAC STX event in Anaheim, California. Started off with a group breakfast that allowed old friends to reunite, and new friends to be made. Then it was off to training. The hardest part was picking what classes to attend! Tonight is the opening of the expo!

Video: On The Road: 2012 WorldPac STX, Day Two

View WORLDPAC's Supplier & Training EXPO (STX) 2012 press release.

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STX: Motor Age's "On The Road" Video - 2012 WORLDPAC Supplier and Training EXPO

2012-01-16T16:50:00.000-08:00

STX: STX: Motor Age's "On The Road" Video - 2012 WORLDPAC Supplier and Training EXPO

View Motor Age magazine's "On the Road" video coverage of the WORLDPAC Supplier and Training EXPO (STX) 2012 as narrarated by Peter Meier, Motor Age's Technical Editor ...

It's Thursday, and the first day of the 2012 WORLDPAC Supplier and Training EXPO. All the action starts up Friday morning, so stay tuned for up-to-date coverage of this first event of 2012. And if you see Pete at this (or any other event this year), be sure to say Hi! and let him know how we're doing!

Video: On The Road: 2012 WORLDPAC Supplier and Training Expo

View WORLDPAC's Supplier & Training EXPO (STX) 2012 press release.

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WORLDPAC to Host 2nd Supplier & Training EXPO (STX)

2012-01-11T15:50:00.000-08:00

WORLDPAC to Host 2nd Supplier & Training EXPO (STX)

WORLDPAC’s 2nd Supplier & Training EXPO debuts Thursday, January 12th 2012 at the Anaheim Marriott Hotel and Convention Center in Southern California. The four-day event, which began as WORLDPAC’s vision to help customers better succeed in the changing aftermarket environment, has grown to double the capacity of the initial event and remains committed to providing exclusive technical and business training, product knowledge from suppliers and plenty of opportunities for fun!

WORLDPAC’s Supplier & Training EXPO provides WORLDPAC customers with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business. The event’s full schedule of activities also includes a supplier EXPO featuring a tool and equipment show, special guest speakers discussing important industry issues, extensive networking opportunities and a raffle featuring plenty of highly coveted prizes.

WORLDPAC’s Supplier & Training EXPO will host over 1000 independent repair professionals from the US, Canada and Puerto Rico, over 80 leading suppliers including tool and equipment manufacturers, and over 40 of the industry’s most respected technical and business training instructors. To make sure guests experience nothing less than an exceptional event, WORLDPAC’s top management and sales staff will also be in attendance.

Headquartered in Newark, CA. USA, WORLDPAC is an importer and distributor for OE and quality aftermarket replacement automotive parts. The company provides brand recognized products directly to the independent repair community and also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing services.

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Happy Holidays from WORLDPAC

2011-12-28T14:33:00.000-08:00

Happy Holidays from WORLDPAC

WORLDPAC wishes you and your family happy holidays and all the best for the New Year!

As well, thank you for supporting WORLDPAC - we look forward to serving you in 2012!

Sincerely,

The WORLDPAC Team

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WORLDPAC Makes aftermarketNews.com's Top 10 Distribution Stories of 2011

2011-12-28T11:36:00.000-08:00

WORLDPAC Makes aftermarketNews.com's Top 10 Distribution Stories of 2011

Earlier this month the editorial staff of aftermarketNews (AMN) presented the eighth annual AMN Year in Review series. AMN's "Top Stories of 2011" takes a look back at what their readers found to be the most compelling and important news stories, interviews and articles of the past year. AMN says results are based purely on viewership, as reported by Google Analytics, and feature the top 10 items posted to their most popular news categories.

AMN's "Top 10 Distribution Stories of 2011" series takes a look at the most popular distribution headlines of 2011. On the list, our press release titled WORLDPAC and Demandforce Announce Strategic Partnership for the Automotive Aftermarket ranked eighth on AMN's top 10 most read stories of 2011!

WORLDPAC is pleased the aftermarket industry took notice of our partnership with Demandforce. We look forward to offering our customers additional customer marketing solutions to help their business thrive in 2012!

Read AMN's full Top 10 Distribution Stories of 2011 for a recap of all the most popular headlines.

Thank you for supporting WORLDPAC!

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WORLDPAC Partners with SANGSIN BRAKE

2011-12-28T11:19:00.000-08:00

WORLDPAC Partners with SANGSIN BRAKE

WORLDPAC is pleased to welcome SANGSIN BRAKE to their community of quality OEM and OES suppliers. SANGSIN BRAKE is the largest brake pad manufacturer in Korea and has a 30 year history in the industry. SANGSIN BRAKE is an OEM supplier to the leading Korean vehicle manufacturers such as Hyundai, Kia, GM Korea, and Renult-Samsung.

The addition of SANGSIN BRAKE products supports WORLDPAC’s growing coverage of late-model Korean carlines as well as their overall philosophy of importing parts directly from the most respected OE manufacturers in the automotive industry. WORLDPAC offers a 12,000 mile/12 month warranty on all SANGSIN BRAKE products they distribute.

Learn more about WORLDPAC or become a customer today at www.worldpac.com/registertoday.

USA: (800) 888-9982 ext. 5470
Canada: (800) 644-9129

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Delphi Announces Winner of Delphi Dream Shop Sweepstakes

2011-11-07T11:41:00.000-08:00

Delphi Announces Winner of Delphi Dream Shop Sweepstakes

Dream Shop winner announced at AAPEX press conference
Release Date: November 01, 2011

TROY, Mich. — Delphi Automotive revealed at its AAPEX press conference the winner of its year long sweepstakes giveaway, "Win the Delphi Dream Shop." The winner, Brandon Tidwell of Beaverton, Oregon, a technician from Everett Street Autoworks in Portland, Oregon, will receive Delphi parts, tools, equipment and training to help him open his own shop or upgrade his current shop to a Delphi Dream Shop. The prize is part of Delphi's third-annual Destination: Victory Lane promotion. Due to the popularity of the "Win the Delphi Dream Shop" giveaway, the promotion will run again in 2012 starting in February.

"I am really stunned that I won," said Brandon Tidwell. "As a technician, all of the new tools, high tech equipment and training that I receive will be a big help."

Brandon and his wife, Eimy, were flown to Las Vegas for the November 1, 2011 announcement compliments of Delphi, receiving three days and two nights at the Venetian. Pictured in the image above, WORLDPAC's Mario Recchia presents Brandon and Eimy Tidwell with the prize. The sweepstakes drawing took place on October 17, 2011.

Brandon entered Delphi's "Win the Delphi Dream Shop" sweepstakes after viewing it on a promotional panel within WORLDPAC's speedDIAL e-catalog and ordering software. SpeedDIAL's promotional panels highlight various WORLDPAC suppliers on a rotating basis. By clicking on Delphi's featured "Dream Shop" themed promotional panel (see image below), Brandon was linked to Delphi's sweepstakes web page where he registered for and ultimately won the Delphi Dream Shop!

The Delphi Dream Shop giveaway includes equipment needed to service today's vehicle electronics reality such as a high-performance laptop with shop management software, A/C recovery machine, diagnostic tool pro scanner, diagnostics software, OBDII/CAN hand-held reader and fuel system tester. Other items include a lift to 11,000 pound capacity, transmission jack, compressor and air tools, two-ton service jack, engine lift, tire changer and balancer, battery charger and tester, and brake lathe.

Delphi will also provide comprehensive training, as well as a subscription to Delphi's RepairPoint for further online diagnostic support and parts from its fuel, engine management, heating and cooling, and diesel product portfolio.

"Providing a technician with everything they need to make their dream shop come true has been a very positive experience," said Carrie Wright, global brand and communications director, Delphi Product & Service Solutions. "As a tier one OE supplier, we’ve always put focus on helping technicians be prepared for the vehicle electronics revolution so they can succeed. The "Win a Delphi Dream Shop" promotion was a natural extension of that focus."

In addition to the Dream Shop grand prize, technicians that signed up at delphi.com/victorylane have had the chance to win monthly, weekly and instant prizes including 42" HD TVs, fender covers, technician gloves, BassPro gift cards, Delphi merchandise and more. This will continue through the end of 2011. And they can continue to follow Delphi-sponsored Hendrick Motorsports race teams all while learning about Delphi's all makes plan for its engine management, fuel management, and heating and cooling products.

About Delphi:

Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments. Operating major technical centers, manufacturing sites and customer support facilities in 30 countries, Delphi delivers real-world innovations that make products smarter and safer as well as more powerful and efficient. Connect to innovation at www.delphi.com.

About WORLDPAC:

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7,000,000 import and domestic multiple brand applications for virtually every automotive make and model. The company also offers extensive customer services such as their highly praised WORLDPAC Training Institute (WTI) and targeted customer marketing solutions.

View original Delphi sweepstakes announcement:
Delphi Announces 'Win The Delphi Dream Shop' Giveaway

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WORLDPAC Adds 5000 Import & Domestic SKUs in Q3

2011-10-14T17:30:00.000-07:00

WORLDPAC Adds 5000 Import & Domestic SKUs in Q3

WORLDPAC announced they added 5000 new part numbers to their extensive offering of OE import and domestic automotive replacement parts over the last three months. WORLDPAC is continually adding new part numbers to speedDIAL, their exclusive online catalog and fulfillment ordering software. WORLDPAC offers more than 100,000 products for import and domestic vehicles. These products total over 7 million applications for virtually every automotive make and model.

WORLDPAC adds new parts by utilizing application specific sourcing. This means each new vehicle model is evaluated to determine the OE part manufacturer. WORLDPAC then catalogs the vehicle, part by part, in their speedDIAL catalog.

WORLDPAC offers independent service professionals an extensive inventory of OE products, as well as high-quality aftermarket options, which allows their customer to choose the best part for the job and for their independent service center.

Learn more about WORLDPAC USA at www.worldpac.com or (800) 888-9982 ext. 5470.
Learn more about WORLDPAC Canada at www.worldpac.ca or (800) 644-9129.

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Pilenga Brake Rotors Available Exclusively at WORLDPAC

2011-09-26T14:33:00.000-07:00

Pilenga Brake Rotors Available Exclusively at WORLDPAC

WORLDPAC is the exclusive North American distributor of Pilenga brake rotors for Asian, European and Domestic carlines. Pilenga brake rotors are the only brake rotors in Europe to be manufactured entirely in Italy, from casting to finish. As well, Pilenga places a strong emphasis on quality, innovation and safety.

Offering over 250 different Pilenga products and multiple same-day deliveries in most metro areas in the US, Canada and Puerto Rico, WORLDPAC is committed to delivering customers the right part at the right time. WORLDPAC’s complete brakes program offers over 15,000 products from an impressive network of suppliers including Advics, Aisin, Akebono, Ate, Balo, Brembo, Cardone, FTE, Hitachi Chemical, Jurid, Mountain, Nissin, NPN, Pagid, PBR, Pilenga, Prenco, Sangsin Brake, Sumitomo, Textar, TRW, WBR, Winhere, Zimmermann and more.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7,000,000 import and domestic applications for virtually every automotive make and model. WORLDPAC also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

www.worldpac.com
www.worldpac.ca
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METRIX Adds 250 SKUs

2011-09-21T11:24:00.000-07:00

METRIX Adds 250 SKUs

METRIX recently added over 250 SKUs to their thermal product offering which includes radiators, air conditioning compressors, driers, expansion valves and hoses, as well as heater cores, water pumps and other critical thermal components for Asian, European and Domestic carlines.

To maintain the integrity of the vehicle, METRIX offers thermal products with OEM fit and performance. All METRIX products are new and carry a 12 month/12,000 mile warranty. METRIX products are distributed exclusively by WORLDPAC.

Learn more about METRIX at www.metrixautoparts.com.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7,000,000 import and domestic applications for virtually every automotive make and model. WORLDPAC also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

Contact WORLDPAC to learn more.

WORLDPAC USA:
(800) 888-9982 ext. 5470
www.worldpac.com

WORLDPAC Canada:
(800) 644-9129
www.worldpac.ca

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REDLINE Fuel Management & WEBER Carburetors

2011-09-15T10:06:00.000-07:00

REDLINE Fuel Management & WEBER Carburetors

REDLINE has a 30 year history of supplying North America with genuine WEBER carburetors along with exclusive REDLINE conversion kits developed using original WEBER carburetors.

REDLINE has also developed a complete line of fully programmable fuel management, fuel injection and ignition products.

REDLINE supports the continuing production of genuine WEBER carburetors and is a premier source for high performance fuel management systems.

Learn more about RELDINE and WEBER at:

URL: www.redlineweber.com
Phone: (800) 733-2277 option 3
Email: redline@redlineweber.com

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WORLD SOURCEONE Batteries for Import & Domestic Vehicles

2011-09-07T13:35:00.000-07:00

WORLD SOURCEONE Batteries for Import & Domestic Vehicles

WORLD SOURCEONE exact fit, maintenance free batteries offer proven quality and precision OEM engineering for import and domestic vehicles.

WORLD SOURCEONE batteries are manufactured to meet or exceed OE power ratings, dimensional configurations, case hold-down requirements and venting systems of the vehicle's original battery.

WORLD SOURCEONE batteries carry a 24 month roadside assistance warranty and are available exclusively at WORLDPAC.

Learn more at www.worldsourceone.com.

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Make Your Business Run Better & Increase Profits With a Marketing Plan

2011-08-25T10:44:00.000-07:00

Make Your Business Run Better & Increase Profits With a Marketing Plan

By Cecil Bullard
Article courtesy of MOTOR Magazine, August 2011 issue

A marketing plan that’s tailored to your business will help you focus on bringing in the right customers and keeping them satisfied. It will reduce your marketing costs, increase profits and make your business easier to run.

The challenges of marketing are a lot like the challenges of fishing: You use bait to attract the fish you want to catch. If the bait is wrong or if you’re fishing in the wrong location, you’re unlikely to catch the fish you want; in fact, you might not catch anything at all. These are the same challenges you face when trying to attract the right customers to your auto repair business.

Creating a marketing plan helps you define the customer you should be going after, where they are and what will attract them to you. No shop should be in business without a marketing plan that it reevaluates annually, reviews quarterly and consults monthly.

The exercise of creating a plan will help you clarify who you are and who will benefit most from your service. It will make your message clearer and more focused, regardless of what your business model is.

There are seven sections to a basic marketing plan:

1. The Executive Summary; 2. Your Situation Analysis; 3. Your Goals Analysis; 4. Your Target Customers; 5. Your Strategies; 6. Your Tactics; and 7. Your Budget. Let’s take a close look at each one.

1. The Executive Summary. This high-level summary of your marketing plan explains what you’re trying to accomplish. This may include a Mission Statement, a financial spreadsheet projecting growth, your ideas on auto maintenance and repair and your plan for customer acquisition and retention, plus anything else that clarifies what you’re trying to accomplish. This section is where you set up the results you expect to achieve and sets the foundation for your financial (and therefore your marketing) goals for the company.

2. Your Situation Analysis. This section takes a serious look at the challenges you face, who you believe your competition is and why, and how you are unique in your marketplace. It’s where you define what makes you different—your Unique Selling Proposition (USP)—from the other dozens of shops within 10 miles of your location, and why a potential customer should come to see you instead of other shops in your area. The clearer you are in your USP, the clearer you’ll define your market segment and what they want, creating a clearer message that’s better understood by the right type of customer.

You create your USP by analyzing yourself, your competition and your unique market. Once you have your USP, teach it to every employee so it becomes part of your business culture. Every process should be brought in line with your USP, from your advertising, answering the phones and dealing with customers at the counter, through your final follow-up call to determine if expectations were met.

3. Your Goals Analysis. This is where you determine exactly what you want to accomplish with your marketing. Without goals you cannot create a plan and you’re unlikely to get what you want. You need goals to create the benchmarks to compare your results and measure your success, and effectively determine where to put your efforts or where to spend your time and money. Without goals you’ll spend more and accomplish less. Your goals analysis helps you stay focused and keeps your team focused as well.

4. Your Target Audience. Here’s where you determine who needs what you have to offer, who has the most to gain from working with your shop and who you’re going to spend your time and money trying to attract. Completing this section will give you the best understanding of your niche and your potential clients. This will also create a natural weeding-out process. If your message is better understood by your best clients, it will not speak as well to the audience that will not benefit from your service.

The table on the PDF download article is a simplified analysis of the auto service and repair market. It can help you focus on the right segment and determine what they want and what they’ll pay for, and in some cases what you’ll need to offer to them. It will also stop you from spending valuable time and money attracting the wrong customer that will not buy what you have to offer and/or will be unhappy with your business.

5. Your Strategies. This is where you outline the tools (media, direct mail, etc.) that you’ll use to reach potential clients. There are multiple ways of reaching potential clients; choosing the right ones allows you to reach more of them and spend less. Many shops fail to clarify who their best clients are and how best to reach them, and therefore spend more but get less.

6. Your Tactics. This is where you lay out the logistics of how and when you’re going to use your marketing tools and strategies—when you’ll advertise specific pieces, when you’ll adjust your program and when specific strategies will begin and end. Here you’ll create your Media Rationale (why you’re going to use certain media to reach your potential clients and what results you expect) and you’ll create a marketing calendar (what you’ll do and when). You should also include pieces timed to reduce the number of lulls your business must endure, along with the rationale behind why you’re using these pieces and what you expect to happen.

There are many things you could do to attract customers, but you’re interested in only the things that will attract the right customer without breaking your bank. Here are what I believe to be the necessary core strategies of any marketing plan, listed in order of importance:

• A great website. The Yellow Pages has gone the way of the eight-track tape. Today, potential customers are Googling you, Yelping you and using the internet to get a risk-free look at who you are and what you have to offer.

• Good search engine optimization (SEO). Having a good website is worth nothing if you’re not in the top search result spots and cannot (or will not) be seen by those who are searching for businesses like yours.

• Booking their next service appointment. You must book the next logical service, send e-mails and snail mail service cards and call customers before their scheduled service.

• A good referral system. You need to be asking for and rewarding your customers for referring customers to you. Be aware, though, that people generally do not like to sell their friends and family. Anything you do for your customers who give referrals should be as a reward after the fact. And do not give away auto service or repairs as a reward.

• Good customer retention management (CRM). I recommend you hire a company to manage this for you, since you’ll be unlikely to do this properly by yourself and it’s quite important.

• Networking. You should be regularly participating in the local Chamber of Commerce and other leads groups such as www.BNI.com, www.LeTip.com, etc. These people have jobs, understand the necessity of having a good shop to take care of their vehicles and can afford to have it done. They’re also time-crunched, so great and timely service is something they can appreciate and will usually pay for.

7. Your Budget. In the previous two sections of the marketing plan (Your Strategies and Your Tactics) you should have defined the right tools to reach your target audience (market segment) and developed the rationale behind using specific tools and using them efficiently. Now you must decide what you can afford and how you’ll make the best use of the financial resources available to you. You should be spending from 5% to 9% of your gross sales on marketing each year (including discounts given to attract new customers).

This is the final step of the planning process. Here we’ll consider the available financial resources, the potential returns for each rationale and the profitability needed to make it work.

The budgeting process is a necessary and valuable part of any good marketing plan. Without a budget, many business owners spend too much on marketing that does not get them the results they want.

Creating a marketing plan will help you define the fish you need to catch to get the profits you desire, the bait they’ll bite on and where they’re most likely to be found. A good marketing plan will bring you more of the right customers and keep your expenses to a minimum.

Make Your Business Run Better & Increase Profits With a Marketing Plan by Cecil Bullard is available to you courtesy of MOTOR Magazine.

View the complete article at www.MOTOR.com or download a .PDF copy for future reference. The PDF version of this article also contains a simplified analysis of the automotive service & repair market.

Cecil Bullard is a 31-year veteran of the Automotive Service Industry and a 3rd generation technician and owner. He is a well-known teacher and mentor currently helping automotive service businesses create and implement a plan for their success. Cecil earned his Bachelor’s of Science from Weber State University where he graduated Summa Cum Laude.

Cecil has run some of the most successful independent shops in the United States. He is a co-founder of QuickTrac Software and Auto Business Dynamics, as well as an instructor for the WORLDPAC Training Institute (WTI).

View Cecil Bullard's complete bio
Learn more about the WORLDPAC Training Institute (WTI)

WTI Business Training
WTI Technical Training
Opt-in to receive WTI Training Notification Emails!

www.worldpac.com
Become a WORLDPAC customer TODAY!

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NEW! WORLDPAC Training Institute (WTI) BMW & Mini 2G and 3G Interface Classes!

2011-08-22T17:16:00.000-07:00

NEW! WORLDPAC Training Institute (WTI) BMW & Mini 2G and 3G Interface Classes!

The WORLDPAC technical training program provides advanced level diagnostic training for independent repair technicians. The complexities of properly diagnosing and repairing late model vehicles requires training that, until now, has not been readily available to the independent repair professional.

WTI uses BMW factory technical training workbooks for all BMW and Mini technical training courses. WTI curriculum is taught by industry leading instructors and currently features eight specific BMW courses covering 20+ models, including the newly announced BMW & Mini 2G and 3G Interface classes!

Learn more about WTI BMW & Mini 2G and 3G Interface classes, find classes in your area, or sign-up to receive WTI training notification emails on the WTI's Technical Training webpage!

As well, WORLDPAC stocks over 12,000 late-model BMW and Mini replacement parts!

View ALL WTI Technical Training Courses
View ALL WTI Business Courses
Sign-up to receive WTI Training Notifications!

www.worldpac.com
Become a WORLDPAC Customer TODAY!

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Win an iPad2 in WORLDPAC’s SUSPENSION & STEERING Sweepstakes!

2011-08-22T15:36:00.000-07:00

Win an iPad2 in WORLDPAC’s SUSPENSION & STEERING Sweepstakes!

Introducing WORLDPAC’s SUSPENSION & STEERING Sweepstakes!

WORLDPAC has your SUSPENSION & STEERING product needs covered!

- 1.2 million suspension & steering applications
- 28,000 suspension & steering products in inventory
- 300 suspension & steering product classes
- 100,000+ total products in inventory
- 7.2 million total vehicle applications

Shop SUSPENSION & STEERING products from these quality brands and more!

Bilstein, EMPI, Febi, FEQ, KOYO Corp, KYB, Lemforder, MAVAL, Mopar, Sachs, SCANTECH, TRW, VAICO, ZF Lenksysteme as well as a domestic offering!

Enter to win an Apple iPad2 64GB with Wi-Fi + 3G capability in four easy steps:

1) Click to visit the SUSPENSION & STEERING Sweepstakes webpage (www.worldpac.com/2011)
2) Click the yellow “Enter to Win” iPad image
3) Fill out the sweepstakes entry form
4) Click submit

Deadline to enter is September 30, 2011 (11:59pm EDT).

Good luck and thank you for being a WORLDPAC customer!

www.worldpac.com
Register to become a WORLDPAC Customer!

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Idemitsu Fluids Available at WORLDPAC

2011-07-29T16:10:00.000-07:00

Idemitsu Fluids Available at WORLDPAC

WORLDPAC has partnered with Idemitsu, a supplier of lubricants to Asian OEMs, to offer products including a fully synthetic 0W-20 motor oil, Toyota specific ATF, Nissan specific ATF, Subaru specific ATF, and AC system PAG oil.

WORLDPAC also carries OE fluids for most import and domestic applications. The complete WORLDPAC inventory includes over 100,000 OE and quality aftermarket replacement products for more than 40 import and domestic carlines.

Contact WORLDPAC to learn more.

WORLDPAC USA:
(800) 888-9982 ext. 5470
www.worldpac.com

WORLDPAC Canada:
(800) 644-9129
www.worldpac.ca

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WORLDPAC Expands Thermal Product Offering

2011-07-12T11:32:00.000-07:00

WORLDPAC Expands Thermal Product Offering

WORLDPAC expanded their thermal product offering to include over 25,000 cooling and climate control products cataloged under 330 different categories for a total of 800,000 import and domestic multiple brand vehicle applications.

Newly added brands such as METRIX and MOPAR enhance WORLDPAC’s already impressive thermal supplier community.

WORLDPAC’s total inventory of over 100,000 OE and quality aftermarket automotive replacement products are available through speedDIAL, their exclusive online catalog and fulfillment ordering software, offering the independent service center parts for virtually every automotive make and model.

WORLDPAC USA:
(800) 888-9982 ext. 5470
www.worldpac.com

WORLDPAC Canada:
(800) 644-9129
www.worldpac.ca

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WORLDPAC Recognized as Top Bay Area Employer

2011-07-05T11:29:00.000-07:00

WORLDPAC Recognized as Top Bay Area Employer

For the second consecutive year, WORLDPAC Inc. has been recognized as one of the top San Francisco Bay Area companies to work for.

The Top Work Places 2011 independent survey was conducted by the Bay Area News Group in partnership with Workplace Dynamics to present the top work places located in the San Francisco Bay Area. Workplace Dynamics has conducted similar surveys in major cities and regions throughout the USA. Over 1,300 Bay Area companies of 50 or more employees were invited to participate in the survey.

WORLDPAC was ranked #10 in the top 20 midsized companies category (151-499 employees in S.F. Bay Area). Rankings were determined by a comprehensive survey of San Francisco Bay Area companies that use employee responses to rate area companies. Over 86% of WORLDPAC teammates located in the Newark, CA headquarters and their six regional Bay Area branches participated in the survey.

WORLDPAC was also recognized for positively impacting the Bay Area community and beyond. Within the Bay Area, WORLDPAC participates in the Viola Blythe Community Services Center and the American Heart Association. All teammates are encouraged to enroll in a charitable foundation payroll deduction service and in the company’s own charitable foundation which allows company employees to request a company donation on behalf of their charity or for a fundraising event.

The results continue to support WORLDPAC’s guiding principles; create an environment for motivated and enthusiastic teammates working together to provide the very best customer experience.

“The recognition of being selected as a Top Bay Area Employer for consecutive years provides positive feedback that we are continuing to cultivate a very open and rewarding work environment where our teammates are afforded opportunities to excel and remain highly committed to achieving our mutual goals”, said Bob Cushing, WORLDPAC’s President & CEO.

For WORLDPAC, headquartered in the Bay Area’s Silicon Valley, it continues to be a tremendous accomplishment to be recognized in a community of Fortune 1000 companies such as Adobe, Apple, Cisco, eBay, Google, and Yahoo!

The complete Top Work Places 2011 survey recognizes 65 small, midsize and large Bay Area companies. Results were published Sunday, June 19th, 2011 in a special section of Bay Area News Group's publications including CONTRA COSTA TIMES, InsideBayArea, Marin Independent Journal, Oakland Tribune, San Mateo County Times, San Jose Mercury News and Tri-Valley Herald, as well as online at www.mercurynews.com/topworkplaces.

View the special section of 2011 Top Work Places.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, their exclusive online catalog and fulfillment ordering software, contains more than 1,000,000 import and domestic multiple brand applications for virtually every automotive make and model. The company also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

To learn more about WORLDPAC visit www.worldpac.com.

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WORLDPAC and Demandforce Announce Strategic Partnership for Automotive Aftermarket

2011-06-14T10:07:00.000-07:00

WORLDPAC and Demandforce Announce Strategic Partnership for Automotive Aftermarket

San Francisco, CA and Newark, CA – June 14, 2011- Demandforce, Inc., a leader in online marketing and communications, and WORLDPAC, Inc. a top tier distributor of quality automotive parts, today announced a three year agreement that will bring Demandforce D3 software to WORLDPAC customers nationwide. WORLDPAC is committed to providing the most innovative and cutting edge technology for their customer base and chose Demandforce D3 based on the value it brings to the automotive market, including increasing customer retention and attracting new customers.

WORLDPAC saw overwhelming value in Demandforce D3 during a two month pilot program, where, on average, their shops reported $60,000 in revenue and 128 new visits through the software. The shops also reported an average increase of 21% in valid emails for their customer base, allowing shops to communicate automatically and electronically with their customers. This ultimately helped the shops gather on average an additional 15 certified reviews and eased the administrative burden involved with phone calls.

WORLDPAC always seeks out the highest tier products for their customer base, which is why they chose Demandforce. During the pilot program, WORLDPAC decision makers continually saw overwhelming value in how Demandforce helps shops attract new customers and increase retention with existing customers using their innovative and cutting edge technology. Demandforce helps the automotive aftermarket stay relevant and current in the changing Internet landscape, and WORLDPAC sought out a solution for their customers that could offer exactly that.

The partnership between Demandforce and WORLDPAC aims to help the automotive aftermarket attract and retain customers, all while measuring performance and customer satisfaction. Additionally, Demandforce will also provide WORLDPAC customers the tools to help them build their online reputation, including sending up-to-date business information and certified customer reviews to major search engines and Internet directories. Demandforce D3 gives shop owners and managers the ability to spend less time on the telephone and more time delivering better customer service to their customer.

“We partner with companies who have a shared vision and passion for the future, and WORLDPAC shares our vision,” said Rick Berry, President at Demandforce. “Our relationship with WORLDPAC is integral as we continue to make advancements in the automotive aftermarket and is further testament to our ability to bring overwhelming value to auto shops nationwide. We are very pleased with this agreement and look forward to continued success.”

About WORLDPAC
WORLDPAC, Inc. imports and distributes brand recognized OE and quality automotive parts directly to the automotive service community. The company has locations in the US, Canada and Puerto Rico and also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions. To learn more about WORLDPAC contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

About Demandforce
Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 60 million consumers via email communications, text messaging and online services. Demandforce has achieved 22 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc is headquartered in San Francisco, CA. To learn more visit www.demandforce.com.

Learn more about the WORLDPAC & Demandforce partnership.

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Win an iPad2 in WORLDPAC's THERMAL Sweepstakes!

2011-06-01T17:23:00.000-07:00

Win an iPad2 in WORLDPAC's THERMAL Sweepstakes!

Introducing WORLDPAC’s THERMAL advertising campaign and iPad sweepstakes!

WORLDPAC has your import and domestic vehicle THERMAL product needs covered!

800,000 thermal applications
25,000 thermal parts inventory
330 thermal product classes
100,000 total products in inventory
7 million total vehicle applications

Select from these quality brands and more!

Aisin, Behr Hella Service, Contitech, CSF, Delphi, Denso, Gates, Geba, GMB, Hepu, Laso, Mackay, Metelli, Metrix, Mopar, Nissens, NPW, Pentosin, Tama, VDO and Vemo, as well as our domestic offering.

Enter to win an iPad2 with 64GB-3G-WiFi in four easy steps:

1) Visit www.worldpac.com/2011
2) Click the yellow “Enter to Win” iPad image
3) Fill out the sweepstakes entry form
4) Click submit

Deadline to enter is Sunday July 31, 2011 (11:59pm EDT). Good luck!

www.worldpac.com

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WORLDPAC Receives Award for Best Program Distributor for Replacement Parts

2011-04-25T10:26:00.001-07:00

WORLDPAC Receives Award for Best Program Distributor for Replacement Parts

WORLDPAC has received the prestigious Frost & Sullivan 2011 United States Automotive Technicians' Choice Award for Best Program Distributor for Replacement Parts on the basis of Frost & Sullivan's independent research.

Among the many features that WORLDPAC's clients appreciate are the huge line of OE and quality aftermarket automotive replacement products the company offers, an easy-to-use online program (speedDIAL), outstanding salespeople, competitive pricing, dependable delivery and consistent product availability. The overwhelming customer comment was the ‘ease of doing business' with WORLDPAC.

As noted by Frost & Sullivan, Professional Choice Program 2011: Automotive Replacement Parts Preferences among U.S. Automotive Technicians, WORLDPAC, Inc. emerged as the leader in the Program Distributor category. Thus, WORLDPAC, Inc. is recognized as being the "Overall Best Program Distributor in the United States" among WORLDPAC's top competitors.

Bob Cushing, President and CEO of WORLDPAC, accepted the award on behalf of WORLDPAC:

"On behalf of WORLDPAC'S 2500 North American teammates, I would like to thank Frost & Sullivan for this very prestigious award. We thank the automotive business owners and technicians, our customers, who recognize and depend upon the 'value added' program we provide. As we continue to expand our import program and our recently introduced domestic program, we will remain highly focused in providing the very best service and solutions to our customers.".

Frost & Sullivan's Automotive & Transportation group, which provides global industry analysis, custom consulting, market research, market forecasts, and insights into emerging technologies, officially presented the award to WORLDPAC at the Frost & Sullivan awards banquet held on Florida's Marco Island in April.

To learn more about WORLDPAC or to become a WORLDPAC customer, contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

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Autologic and WORLDPAC Partner to Offer Independent Service Centers Dealer-Level Diagnostic Solutions

2011-04-22T16:28:00.000-07:00

Autologic and WORLDPAC Partner to Offer Independent Service Centers Dealer-Level Diagnostic Solutions

Autologic Diagnostics announces a partnership with WORLDPAC to offer more independent service centers access to dealer-level diagnostic solutions for 15 import carlines comprising of BMW and MINI, Land Rover, Jaguar, Mercedes-Benz, Porsche, the Volkswagen Audi Group, Volvo, Peugeot, Citroën & Renault and Rolls-Royce.

Autologic provides a complete diagnostic solution for independent garages. With dealer-level diagnostic coverage of all vehicle systems coupled with unrivalled technical support from Master Technicians and specialist software engineers, the independent service professional can be confident to undertake required service and repair work without having to involve the dealer.

“It is important that WORLDPAC connect our customers with the resources needed to remain successful in the aftermarket. We believe our advanced-level technical training complemented with professional OEM level tools creates an opportunity for the independent service center to grow their business and to remain competitive. Our partnership with Autologic is based upon us offering the independent repair professional the very best solutions when dealing with the advanced complexities of today’s vehicles,” says Mario Recchia, Sr. VP of WORLDPAC Marketing.

Kevin FitzPatrick, Autologic Diagnostics US CEO, comments “Autologic has worked alongside WORLDPAC for a number of years and is delighted with the official partnership. Autologic is focused on delivering a high-performance diagnostic tool and providing an exceptional level of technical support to our customers. Through this partnership with WORLDPAC, Autologic users will now have better access to dealer-level diagnostic solutions and subsequent training resources, further supporting their own businesses as independent service centers.”

Autologic functions, including coding and flash programming combined with features such as retrofits, conversions and fitment of aftermarket products, surpass the functionality of other aftermarket diagnostic tools as well as select dealer tool features. Information is displayed on a large touch-sensitive screen through a simple menu structure that is supported by help screens. Autologic software packages are available independently or as multiple packages run on the same Autologic hardware base unit.

WORLDPAC is an importer and distributor for original equipment and quality automotive replacement parts. Headquartered in Newark, CA. USA, they offer the independent repair professional a wide range of brand recognized products as well as services such as their highly praised technical & business training and targeted customer marketing solutions.

To learn more about Autologic Diagnostic solutions or to place an order, contact Autologic or WORLDPAC directly:

Autologic Diagnostics: (877) 945-6442 or www.autologic.com
WORLDPAC: (800) 888-9982 ext. 5470 or www.worldpac.com

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WORLDPAC’s Fantastic Voyage - Central America Customer Appreciation Cruise is a Splashing Success!

2011-04-04T14:50:00.000-07:00

WORLDPAC’s Fantastic Voyage – Central America Customer Appreciation Cruise is a Splashing Success!

WORLDPAC’s fourth customer cruise event set sail Saturday March 12, 2011 for eight spectacular days of seafaring through the western Caribbean & Central America! Over 1200 WORLDPAC customers and special guests joined an elite group of suppliers and WORLDPAC’s top management and sales staff for an unforgettable experience in exotic ports of call including Cozumel Mexico, Costa Rica and Panama.

WORLDPAC’s Fantastic Voyage provided customers with a chance to get together with other premiere service repair professionals in North America, industry leading manufacturers and the WORLDPAC team. Customers attended the event from 45 states within the US including Canada and Puerto Rico.

The eight day customer appreciation event treated guests to numerous cocktail parties, nightly cabin gifts for all customers, over 150 special raffles prizes including $500 gift certificates and Apple iPad’s that were raffled off and awarded over the course of the cruise. Also included were exclusive bingo with thousands of dollars in cash payouts, a live auction with over $25,000 in prizes, cabin credits, supplier presentations and Q&A sessions with Bosch, ContiTech/CRP, Denso, ZF Group North America (Lemforder, Sachs, Stabilus), Textar/Pagid, Gates, Delphi, Bosal and Mann!

To make sure guests experienced nothing less than an exceptional event, a dedicated onboard cruise staff was available exclusively for WORLDPAC guests. As well, every WORLDPAC guest stayed in a balcony cabin with a fantastic view of the ocean and ports of call.

Fresh off the high seas, WORLDPAC customers were eager to share what they liked best about their Fantastic Voyage experience:

“Opportunity to talk to suppliers and WORLDPAC staff about both issues with service and products and about how great the service/company is. This is a great way to reward your customers for their loyalty and confidence in WORLDPAC.”

“You went beyond the call of duty. The meeting with WORLDPAC staff, with suppliers, the gifts were just the crème de la crème. WORLDPAC went out of its way to make every moment a remarkable moment. I take my hat off to you!”

“WORLDPAC does a great job and continues to be the leader among serving us independent shops.”

“… Shared a lot of interesting information with other techs and with representatives from the suppliers. All in all, great times were had by all! … an awesome experience.”

Supplier sponsors also shared some of their comments:

“I knew that WORLDPAC would put on a first class event, but this far exceeded any expectations. Great organization, excellent meetings, terrific social events and most of all a chance to meet with the best business owners and technicians in the automotive industry.”

“Thanks for the opportunity to meet and interact with your customers … also, made some lifelong friendships during the trip!”

Past Fantastic Voyage cruise destinations included the Caribbean and the Mexican Riviera. To learn more about WORLDPAC or to become a WORLDPAC customer, contact (800) 888-9982 ext 5470 or visit www.worldpac.com.

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Win an Apple iPad2 in WORLDPAC's SERVICE ITEMS Sweepstakes!

2011-04-01T13:42:00.000-07:00

Win an Apple iPad2 in WORLDPAC's SERVICE ITEMS Sweepstakes!

Introducing WORLDPAC’s SERVICE ITEMS advertising campaign and sweepstakes!

WORLDPAC has your import and domestic vehicle service item needs covered!

300,000 service item vehicle applications
20,000 service items in inventory
120 service item product classes
100,000 total products in inventory
7 million total vehicle applications

Select from these quality brands and more!

Autologic, Bando, BOSCH, Conti Belts, DELPHI, Denso, ENEOS, Febi, Gates, Hengst, Hutchinson, Idemitsu, K&N, KYB, Lubro Moly, MAHLE, MANN, Mechanix Wear, Mitsuboshi, Mopar, MOTUL, NGK, NPN, NTK, PENTOSIN, Permatex, PRENCO, Prestolite, RED LINE, Stone, Sylvania, Trico, Valeo, Walker, WORLD SOURCE ONE, as well as a domestic offering!

Enter to win an Apple iPad2 with 64GB-3G-WiFi in four easy steps:

1) Visit http://www.worldpac.com/2011
2) Click on the yellow “Enter to Win” iPad image
3) Enter your information in the sweepstakes entry form fields
4) Click submit

Deadline to enter is Tuesday May 31, 2011 (11:59pm EDT). Good luck!

www.worldpac.com

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Win an Apple iPad2 in WORLDPAC's BRAKES Sweepstakes

2011-03-31T16:43:00.000-07:00

Win an Apple iPad2 in WORLDPAC's BRAKES Sweepstakes!

Don't forget to enter WORLDPAC’s BRAKES campaign sweepstakes for your chance to win an Apple iPad2 with 64GB-3G-WiFi!

WORLDPAC is the independent service center's premier source for brake products!

600,000 brake applications
15,000 brake parts inventory
150 brake product classes
100,000 total products in inventory
7 million total vehicle applications

Select from these quality brands and more!

ADVICS, Aisin, Akebono, ATE, Balo, Brembo, CARDONE, Delphi, Hitachi Chemical, Jurid (Honeywell), Mountain, Nissin, NPN, Pagid, PBR, Pilenga, PRENCO, Sangsin, Textar, TRW, WBR, Winhere, Zimmermann.

Enter to win an Apple iPad2 with 64GB-3G-WiFi in four easy steps:

1) Visit http://www.worldpac.com/2011
2) Click on the yellow “Enter to Win” iPad image
3) Enter your information in the sweepstakes entry form fields
4) Click submit

Deadline to enter is Thursday March 31, 2011 (11:59pm EDT). Revisit the above link after the deadline for another chance to win in the SERVICE ITEMS sweepstakes!

www.worldpac.com

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WBR Brake Calipers

2011-03-31T14:45:00.000-07:00

WBR Brake Calipers

WBR quality brake calibers for European, Asian and Domestic vehicles are friction ready and remanufactured in the USA.

WBR offers both OE quality and OptiSelect premium quality for high-end performance vehicles (exceeds OE specifications for non-performance vehicles).

All WBR brake products carry a 12/12 warranty and are distributed exclusively through WORLDPAC.

Learn more at www.worldpac.com or (800) 888-9982 x 5470.

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WORLDPAC in Import Automotive Parts & Accessories Magazine (JanFeb 2011)

2011-03-21T10:57:00.001-07:00

WORLDPAC in Import Automotive Parts & Accessories Magazine (JanFeb 2011)

WORLDPAC was recently featured in the pages of Import Automotive Parts & Accessories magazine's JanFeb 2011 issue!

Below is a summary of WORLDPAC press as it appeared in the issue.

WORLDPAC exhaust and emissions components are highlighted in the "Exhaust Systems" feature (page 21):

WORLDPAC stocks over 100,000 replacement parts for all import and select domestic applications sources from original equipment manufacturers. As part of their product selection, they have over 4,800 different exhaust and emissions components including OBD2 compliant catalytic converters, creating one of the most complete programs available . . .

NPN products are highlighted in the "Scheduled Service" feature and list WORLDPAC as their distribution partner (page 24):

NPN stocks over 350 service items for thousands of import applications including OEM manufactured products and select aftermarket products made to OE specifications. NPN service products include cabin, air, oil, and fuel filter applications as well as timing belts, brake pads, and hydraulics. NPN products carry a full 12 month warranty and are available exclusively at WORLDPAC . . .

WORLDPAC's OEM imported parts are highlighted in the "British/Italian/Swedish Cars" feature (page 47):

WORLDPAC offers a comprehensive selection of OEM imported products for British and Swedish vehicles. WORLDPAC's complete inventory offers over 100,000 parts directly to the import repair specialist. WORLDPAC also offers extensive customer services such as their highly praised technical and business training as well as targeted customer marketing services . . .

WORLDPAC's contact info is listed in the "Web Sources" directory (page 49):

WORLDPAC
(800) 888-9982
www.worldpac.com . . .

WORLDPAC's brakes themed advertisement is featured on the back cover of the issue:

Don't forget to register to win an Apple iPad in the brakes campaign sweepstakes! Visit the brakes campaign web page to access the sweepstakes registration form >> click to access sweepstakes registration form . . .

To learn more about products highlighted in the issue or to become a WORLDPAC customer, contact (800) 888-9982 xt 5470 or visit www.worldpac.com.

Import Automotive Parts & Accessories magazine keeps you up to date with the latest news and information concerning the import specialist market. U.S. Business locations qualify for a free subscriptions of Import Automotive Parts & Accessories magazine. To subscribe, you must fill out the online form located on their website >> click to access free subscription form.

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The Magic Behind the Best Shops

2011-02-22T08:41:00.000-08:00

The Magic Behind the Best Shops
By Cecil Bullard, WORLDPAC Training Institute (WTI)

Running a successful shop involves taking care of customers and their vehicles.

I have spent almost my whole adult life in the automotive service industry. For the past eight years I have helped shop owners get what they want and build software to measure and analyze business performance data.

I have had the opportunity to work closely with many shop owners over the years and to run an amazing shop that was a MotorAge Top 10 shop for three years in a row. I have reviewed numbers, marketing strategies, management techniques, personality types, location and anything else I can think of to better understand why some shops are extremely profitable and successful and some are not - all in an attempt to help my clients succeed.

I wish I could tell you there are three or four key secrets that some shop owners know that if you knew would make you profitable and make your business easy to run, but I can't. I do believe that I can point out some commonalities and a few cautions that will help you become more like the best and most profitable shops.

Some business owners would like to think that others are successful based on having the best location, the right name, being in the right community under the right circumstances, having the best technicians or the best service adviser or something else that is out of their control. I believe that all of these can help a shop succeed, but I don't believe that these things are what separate the best from the rest.

I believe it is simpler than that and I will try to define it for you.

The best shops believe in taking care of the customer and the vehicle.

Many shops and employees think that they are only there to fix the vehicle. The best shops know that it is much more than that. They understand that it is their job to take great care of the vehicle and the customer, and do so at a profit. Profit is not a dirty word. Profit allows us to take great care of our customers, our staff, our families and ourselves. We are actually hurting our customers, our employees and our families when we undervalue what we do and undersell ourselves.

I am still surprised when I go into a shop and find they are not properly inspecting the customers' vehicle, completely estimating everything the vehicle needs and presenting the customer with everything. If they understood that they were helping the customer by giving him/her all the information they need so that they can make an intelligent decision, they would never hold back anything; they would do their job completely and professionally every time.

The best shops have great leadership

In his book, "Now Consider Your Strengths," Marcus Buckingham states that leadership creates the vision for the business and shares that vision with the staff. In my experience, a good leader is able to share his or her vision so that others can clearly see it. The vision is so clear and so well delivered that anyone who comes in contact with the leader buys into the vision and wants to be a part of the success.

A good leader also knows how to motivate others and appreciate them so that they know that he/she cares about them. A good leader points out where the wins are and lets the staff take credit for them and points out where the losses are and takes the blame, but always with a focus on what we can do better to succeed. A good leader hates to lose but when he/she does will not blame it on the staff, the weather, the community, the economic conditions, or any of a thousand possible reasons. A good leader will not lose for very long before he/she figures out what to do differently that will change the odds to their favor and takes action.

Good leaders don't make excuses for underperformance or not hitting goals. They will let nothing stand in their way. They are never beaten. They pick themselves up, wipe off the dirt and figure out what to do next. They evaluate, plan and change their strategies and tactics to become winners. Good leaders don't make excuses; they solve problems.

The best shops have goals and a plan

One of the things I find missing from most businesses is a business plan spelling out performance goals. The plan should clearly state what you want to achieve and how you plan to get there. A good business plan will help you know what to do and when to do it. Goals will help you stay focused on what you want and measure your progress.

When I go into a shop where the profits are barely measurable (and there are loads of those in this industry), I almost always find an owner who wants to increase car count but has no idea about what he really needs to do to be successful.

For these shops, the cure-all is to add more cars because that will increase the gross sales and "maybe" if we can sell more we can finally make a profit. Most owners don't understand that more cars will often cause decreased average repair order (ARO), decreased productivity and profits, and create more unhappy clients if you don't have the right processes in place.

Shops that are asking for more car count are usually missing 50 percent to 70 percent of the work that is needed on the cars they have. This creates low margins, low ARO, unhappy customers and high comebacks due to cars having problems after leaving the shop. And adding more cars is probably the most expensive thing to attempt and the least likely to work.

I have been working with a shop for the past 10 months. When we started they had pretty good profits, but there were a high number of customer complaints, and the employees and the owners were unhappy. The shop didn't run smoothly. The ARO was around $363. During the last 10 months we have increased the ARO to $467 using a good inspection process, a good tech reporting process, a good estimating process, and a better sales presentation. They have made more than $140,000 in additional net profit in 10 months and have a much smoother running shop with happier customers and employees. The business grew more than 12 percent while car count dropped and others around them are losing money and going out of business.

A good business plan will help you know what the right thing to do is and what will get you the most return for your efforts. It will also keep you focused when you want to give up and run and hide.

The best shops measure and manage results

Successful shops have goals and minimum performance standards that are created by those goals. They know exactly how much they need to sell at what margin to get what they want. They understand their business from a financial perspective and what it takes to be successful.

They use their business goals to set employee goals and measure success. Measuring gives them the chance to train when employees are not hitting goals and the chance to reward those who are hitting goals and let them know they are winners.

They have clear expectations around performance that they negotiate with the employee, and they have clear agreements with those employees. Measurements are visual so that the team and the individuals know when they are winning and when they are not. Knowing when you are not hitting goals gives management the chance to help the employee succeed and builds trust. Having clear expectations and goals builds trust. Helping employees win builds trust.

They have goals and they focus on results. Having goals and visual measurements and focusing on results creates accountability and builds trust. Having fuzzy expectations without clear measurement breaks down trust and makes employees unaccountable.

The best shops take action

Successful shops, owners and managers don't just talk about it. They do it. Once they have decided on a plan they do it. They don't sit back and complain; they take action.

Cecil Bullard is a 31-year veteran of the Automotive Service Industry and a 3rd generation technician and owner. He is a well-known teacher and mentor currently helping Automotive Service Businesses create and implement a plan for their success. He earned his Bachelor’s of Science from Weber State University where he graduated Summa Cum Laude.

Cecil has run some of the most successful independent shops in the United States (one, ranked in the top ten by MotorAge Magazine for three years in a row). He is a Co-Founder of QuickTrac Software and Auto Business Dynamics. Cecil is currently a trainer for WORLDPAC Training Institute (WTI) Business Management Solutions.

To learn more about Cecil Bullard, the WORLDPAC Training Institute (WTI) or its Business Development and Advanced Technical Training programs, click on the active links.

www.worldpac.com

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Happy New Year from WORLDPAC!

2010-12-28T16:19:00.000-08:00

Happy New Year from WORLDPAC!

Thank you for being a WORLDPAC customer!

We look forward to providing you with exceptional service throughout 2011.

Wishing you and yours a safe and happy New Year!

Best regards,

The WORLDPAC team

www.worldpac.com

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NEW! Search for Training by zip/city/state!

2010-12-03T16:13:00.000-08:00

NEW! Search for Training by zip/city/state!

You can now search WORLDPAC Training Institute (WTI) class listings based on your zip code, city, state or address!

View the new search feature available on the WTI technical and business training class web pages today!

WTI Business Training Classes
WTI Technical Training Classes

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Red Line Oil Releases New Oil Application Guide

2010-11-11T13:47:00.000-08:00

Red Line Oil Releases New Oil Application Guide

Press coverage courtesy of Babcox Media ...

Red Line Oil Releases New Oil Application Guide

By aftermarketNews staff
Thursday, November 11, 2010

New web-based application guide on RedLineOil.com features more than 200,000 applications for lubricants for engines, transmissions, differentials and more.

BENICIA, Calif. – After several years of building a vehicle database, Red Line Synthetic Oil Corp. recently debuted its new online application guide at the 2010 SEMA Show in Las Vegas. The new guide features more 200,000 North American vehicle applications. Users simply plug in a car or truck’s year, make and model and the tool recommends the best Red Line products for each application.

“Many enthusiasts and technicians know that Red Line has the best variety of product for their application, but some don’t know which of our products to use,” said Red Line Director of Sales and Marketing Cameron Evans. “This online guide is easy to use, detailing the exact products to protect and perform in their vehicle. Comparing the OEM data and building our database has been a massive project, but we are adding even more vehicles and refining the detailed info daily. Special thanks to Gigi Ho and her team at Digital Performance for their SPEEDcat and SPEEDgate data cataloging tools, as well as to Cie Studios, that develops and maintains our website. They helped us to make this a reality.”

Users select the vehicle's year, make, model, engine and transmission to display results for Red Line motor oil, ATF, manual transmission gear oil, differential gear oil, as well as fuel additive and coolant additives.

Red Line said it is dedicated to broadening this database, including applications for older vehicles back to the 1950s. The company plans to add 4WD and AWD transfer case and front differential applications, as well as powersports and international automotive applications. The database is based upon the Automotive Aftermarket Industry Association (AAIA) Vehicle Configuration database (VCdb) and built to the ACES vehicle catalog standard.

To try the tool, go to RedLineOil.com and click the “Application Guide” tab.

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WORLDPAC Expands Korean Vehicle Product Catalog

2010-10-21T08:59:00.000-07:00

WORLDPAC expands Korean Vehicle Product Catalog

WORLDPAC expanded their Korean vehicle product catalog by adding 1300 new part numbers so far this year. WORLDPAC’s growing coverage of Korean vehicles coupled with an already extensive product offering for Japanese carlines makes WORLDPAC a complete solution for replacement parts for Asian vehicles.

WORLDPAC imports and distributes original equipment and quality replacement parts to independent import and domestic service centers. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 1,000,000 import and domestic multiple brand applications for virtually every automotive make and model. By the time new cars hit the road, replacement parts are in WORLDPAC’s system ready to be sourced.

For more information visit worldpac.com or call (800) 888-9982 x 5470.

View this press release on Motor Age's SearchAutoParts.com >>

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WORLDPAC Catalog and Ordering Now Available Through Activant

2010-10-13T08:46:00.000-07:00

WORLDPAC Catalog and Ordering Now Available Through Activant

NEWARK, Calif. – Leading importer and distributor of OE replacement parts, WORLDPAC, is now offering its parts catalog through the Activant eCatalog, and its electronic ordering capabilities through a variety of leading shop management and service estimating systems.

Users of shop management and store point of sale systems featuring Activant Solutions’ parts eCatalog and AConneX gateway connectivity solution can now look up, price and order WORLDPAC products directly from their existing systems. The Activant AConneX solution provides a link between users of several leading shop management and service estimating systems and point of sale systems with replacement parts companies across North America.

“These new capabilities will help our growing base of customers utilizing Activant’s replacement parts data and connectivity products to save a significant amount of time in researching and ordering OE replacement parts,” said Michael Hellweg, WORLDPAC executive vice president and chief information officer. “It is our goal not only to provide the finest quality replacement parts for import and domestic vehicles, but also to help enhance shop productivity and profitability through leading-edge business services. These new capabilities address this goal for many of our customers who depend on the Activant eCatalog and leading shop management and service estimating solutions.”

Shop management and service estimating systems now offering these new capabilities include RO Writer, Mitchell1, DST/Navex, Protractor and Activant Integrated Service Estimator, among others.

For more information, visit http://www.worldpac.com/aconnex.

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MOTUL: Guide to Understanding Synthetic Lubricants

2010-09-16T10:46:00.000-07:00

MOTUL: Guide to Understanding Synthetic Lubricants

WORLDPAC now carries MOTUL high-quality, synthetic lubricant products.

MOTUL is a specialist in the design and manufacture of high-technology, high-quality, performance synthetic lubricants. MOTUL products consists of only top grade, premium quality oil products that are enhanced with additives and developed using MOTUL's extensive technological advancements in the racing arena.

MOTUL's Guide to Understanding Synthetic Lubricants is a resource for automotive repair professionals and automotive enthusiasts seeking to gain a better undertanding of the characteristics of synthetic oil.

MOTUL's five page guide uses simple terms to explains:

Differences between common types of synthetic lubricant oils
Temperature and its effects on different types of oils
Basic tech points regarding racing and high performance oils

View MOTUL's Guide to Understanding Synthetic Lubricants today!

To order MOTUL products, contact WORLDPAC:

USA: (800) 888-9982 x 5470
Western Canada: (800) 644-9129
Eastern Canada: (800) 463-8749

www.worldpac.com
www.worldpac.ca

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Appointment & Tracking Scheduler

2010-08-05T13:36:00.000-07:00

Appointment & Tracking Scheduler

Organization is the key to running a smooth front-end office operation. Information and details regarding appointments and customers should be readily available in order to quickly service customers.

Manage appointments and scheduling tasks conveniently and efficiently on a yearly appointment & tracking scheduler designed specifically for the independent service center.

The appointment & tracking scheduler includes:

One year appointment schedule
Heavy construction (won't bleed even with a marker)
Convenient two year calendar on the inside - front and back
Compact - 75 pages (double sided) good for 3330 scheduled appointments
Enter customer name as well as if they are repeat or new
Places for home, work, cell phone numbers, appointment time and pick up time
Places for waits, promised time, and when complete
Place to check for pre walk around inspection
Service required
Space for the estimate given and total hours sold
Technician assigned
Repair order number
Start and finish time
Contacted customer for pick up check box
Next appointment scheduled
Space at bottom for total hours sold and average hours per repair order
Save time and increases revenue

AND MUCH MORE!

Only $49.95 each. Order today!

Contact WORLDPAC and refer to part number: ATS Schedule

(800) 888-9982 xt. 5470

Learn about WORLDPAC Training Institute (WTI)
View all Management Tools

Technical Training
Management Training
Performance Groups

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Enter to Win a 46" HDTV!

2010-07-29T09:28:00.000-07:00

Enter to Win a 46" HDTV!

Don't forget to enter the WORLDPAC 46" LCD HDTV Sweepstakes every month through December 2010 for a chance to win!

Sweepstakes deadlines are based on calendar months, so you have a few more days to enter July's Sweepstakes. Then return to register for August's Sweepstakes beginning Aug 1st!

The TV sweepstakes supports our 2010 advertising campaign which highlights reasons WORLDPAC is "Perfectly Adjusted for Your Service Center" including:

- 100,000+ parts inventory
- SpeedDIAL electronic catalog and order fulfillment system (it's industry leading!)
- 85,000+ high-resolution product images
- 80+ metro area locations in the US, Canada and Puerto Rico
- Multiple same-day delivery in most metro areas
- Overnight shipping to any address in the USA and Canada
- World-class WORLDPAC Training Institute (WTI) for Technical and Business training
- Customer Marketing Solutions (CMS)
- Best selection of OE brands for European, Asian and domestic vehicles

Visit the campaign website (www.worldpac.com/2010) each month to register for your chance to win. Register to WIN today!

www.worldpac.com

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WORLDPAC Recognized as Top Bay Area Employer

2010-07-06T09:52:00.000-07:00

WORLDPAC Recognized as Top Bay Area Employer

WORLDPAC Inc. was recently recognized as one of the top 10 best San Francisco Bay Area companies to work for in 2010!

The “Top WorkPlaces 2010” independent survey was conducted by the Bay Area News Group in partnership with Workplace Dynamics to present the top work places located in the San Francisco Bay Area. Workplace Dynamics has conducted similar surveys in major cities and regions throughout the USA. Over 1,200 Bay Area companies of 50 or more employees were invited to participate in the survey.

WORLDPAC was ranked #3 in the “Top 10 Large WorkPlaces” category (400+ employees). Rankings were determined by a comprehensive survey of San Francisco Bay Area companies that used employee responses to rate area companies. Over 80% of WORLDPAC teammates located in the Newark, CA headquarters and their six regional Bay Area branches participated in the survey.

The results support WORLDPAC’s guiding principles; create an environment for motivated and enthusiastic teammates working together to provide the very best customer experience.

“This is a great accomplishment for our Company and our teammates. Our selection as a Top Bay Area Employer provides positive feedback that we are providing a very open and rewarding work environment where our teammates are afforded opportunities to excel and remain highly committed to achieving our goals”, said Bob Cushing, WORLDPAC’s President & CEO.

For WORLDPAC, headquartered in the Bay Area’s Silicon Valley, it is a tremendous accomplishment to be recognized in a community of Fortune 1000 companies such as Adobe, Apple, Cisco, eBay, Google, and Yahoo!

The complete Top WorkPlaces 2010 survey recognizes 60 small, medium and large Bay Area companies. Results were published in Bay Area News Group publications including Tri-Valley Herald, San Jose Mercury News, CONTRA COSTA TIMES, Oakland Tribune, Marin Independent Journal, San Mateo County Times and InsideBayArea (June 20, 2010 and June 27, 2010) or view our ranking and profile online! (http://www.jobscareers.com/topworkplaces).

WORLDPAC Inc. imports and distributes brand recognized OE and quality automotive parts directly to the import automotive service community. The company has locations in the US, Canada and Puerto Rico and also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions. To learn more about WORLDPAC contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

View WORLDPAC Career Opportunities - USA
View WORLDPAC Career Opportunities - Canada

Become a WORLDPAC customer today!
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Introducing CUSTOMER VIEWPOINT Poll Questions!

2010-06-29T12:10:00.000-07:00

Introducing CUSTOMER VIEWPOINT Poll Questions!

Introducing the CUSTOMER VIEWPOINT – a new opinion poll area located within the Community Forum pages of speedDIAL, WORLDPAC's electronic catalog and order fulfillment system!

CUSTOMER VIEWPOINT allows WORLDPAC customers to share opinions about specific automotive industry topics, WORLDPAC, products and services, and more. Your response will help us better serve your needs in the future.

Visit speedDIAL's Community Forums today and let your opinion be known!

(WORLDPAC speedDIAL login and password are required)

CUSTOMER VIEWPOINT poll questions are located on the right-hand side bar of speedDIAL Community Forum pages:

Become a WORLDPAC customer today!
www.worldpac.com

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Monthly 46" TV Sweepstakes!

2010-04-27T09:46:00.000-07:00

Monthly 46" TV Sweepstakes!

Don't forget to enter the WORLDPAC 46" LCD HDTV Sweepstakes every month through December 2010 for a chance to win!

Winners are already enjoying their prizes ... You could be next! Learn more about the lucky winners by visiting the Sweepstakes Winner's Hall of Fame web page.

The TV sweepstakes supports our 2010 advertising campaign which highlights reasons WORLDPAC is "Perfectly Adjusted for Your Service Center" including:

- 100,000+ parts inventory
- 80+ metro area locations in the US, Canada and Puerto Rico
- Multiple same-day delivery
- Industry leading speedDIAL catalog and fulfillment ordering system
- World-class WORLDPAC Training Institute (WTI)
- Customer Marketing Solutions (CMS)
- Best selection of OE brands

Visit the campaign website (www.worldpac.com/2010) each month to register for your chance to win. Register to WIN today!

www.worldpac.com

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WORLDPAC Hosts Grand Opening in Puerto Rico!

2010-03-19T08:16:00.000-07:00

WORLDPAC Hosts Grand Opening in Puerto Rico!

WORLDPAC celebrated our first off-shore branch facility in Bayamón, Puerto Rico by hosting an open house and ribbon cutting ceremony on Saturday, March 13, 2010.

The event included a Supplier Expo attended by some of the leading OEM suppliers, including: Bosch, Denso, ATE/Continental, PBR brakes, Gates, Exedy, Conti-tech/Pentosin, Lubro-Moly, K&N, ZF Group – Lemforder, Sachs, Stabilus, Boge, Valeo and Schaeffler Group's INA, FAG and LUK brands.

WORLDPAC customers enjoyed local regional food prepared by celebrity Chef Piñeiro, various children’s activities, warehouse tours and on-going 30 minute speedDIAL catalog and ordering demonstrations with tips. The entire day was informative and fun for customers and their families while formally introducing customers to the entire WORLDPAC team.

Headquartered in Newark, CA. USA, WORLDPAC is an importer and distributor for original equipment quality replacement automotive parts. We provides brand recognized OE quality automotive parts directly to the import repair specialist and also offers extensive customer services such as our highly praised technical & business training as well as targeted customer marketing services.

For more information about WORLDPAC visit www.worldpac.com.

View all WORLDPAC locations.

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New WORLDPAC Ad Campaign and Monthly TV Sweepstakes!

2010-02-17T17:01:00.000-08:00

New WORLDPAC Advertising Campaign and TV Sweepstakes!

WORLDPAC recently launched a new advertising campaign for 2010!

The campaign theme communicates why WORLDPAC is Perfectly Tuned for Your Service Center.

At WORLDPAC we work hard to provide our customers with the components needed to run a successful service center. Through years of experience as a direct importer and distributor of import automotive parts, we have been able to fine tune each component to offer you, our customer, a complete parts and service offering including:

Best Parts Inventory

WORLDPAC stocks more than 100,000 parts for over 1,000,000 vehicle applications! The fact is, by the time new cars hit the road, replacement parts are in our system, ready for you to source.

Best Selection of OE Brands

WORLDPAC imports parts directly from the most respected OE manufacturers in the automotive industry. Sourcing the original parts from the original manufacturers ensures the precise fit and easy installation the first time, as well as the quality that maintains the integrity of the vehicle.

SpeedDIAL Online Catalog and Fulfillment Ordering System

WORLDPAC’s industry leading speedDIAL online catalog and fulfillment ordering system features 24x7 real-time pricing and availability on multiple product brands as well as online self-service returns, 50,000+ high-resolution color product images, VIN decoder and integrated AAIA ACES vehicle identification recognition, as well as WORLDPAC Forums which puts you in contact with thousands of repair technicians sharing ideas and business solutions throughout North America.

Over 80+ Metro Area Locations

Leveraging the organization and efficiencies of our 80+ strategically located facilities (including locations in the U.S., Canada and Pureto Rico) is the backbone of our commitment to delivering the right part at the right time.

Best Delivery Schedule Including Multiple Same-Day Deliveries

Our company-owned fleet of vehicles and drivers provides multiple same-day deliveries to most major metropolitan areas. Our proprietary Electronic Delivery Verification System allows prompt and accurate order fulfillment as well as paperless delivery, increased order accuracy, estimated delivery times, digitally stored proof of delivery, and real-time account receivables updates. We also offer nationwide overnight service for dependable and consistent overnight delivery to every address in North America.

You might ask yourself, "what does this mean for me and my service center business?" We are glad you asked! It means WORLDPAC's timely and consistent delivery service can help you increase technician productivity while decreasing your inventory levels which results in increased revenue and decreased expenditures!

Customer Marketing Solutions (CMS)

WORLDPAC understands that marketing your independent service center can be challenging. That is why we offer “turn-key” marketing services to assist you with your marketing plan. Depending on your goals, WORLDPAC offers various acquisition (gain new customers) and retention ( retain and grow current customers) marketing solutions.

To learn more about the difference between acquisition and retention marketing strategies, download our Customer Marketing Solutions (CMS) brochure or request that your Sales rep send you a copy today.

Available customer marketing solutions include direct mail, service reminders, shop calendars, post-service feedback surveys and more.

WORLDPAC Training Institute (WTI)

Our mission at the WORLDPAC Training Institute (WTI) is to assist customers in growing and increasing the profitability of their business through education.

Our technical program provides advanced level diagnostic training designed explicitly for independent repair professionals. View technical training.

Our business development program provides training in the management of the repair shop business. Skills include how to increase productivity and profits, as well as how to best manage difficult areas of the business including financial management, employee management, marketing and service adviser training. View business development.

Monthly TV Sweepstakes

To celebrate the new campaign, WORLDPAC is giving away a 46" LCD HDTV each month during the 2010 TV sweepstakes giveaway!

Visit the campaign website (www.worldpac.com/2010) each month to register for your chance to win. It's that simple! Register to WIN today!

Monthly winners will be featured on the WORLDPAC Sweepstakes Winners Hall of Fame web page.

View WORLDPAC's new advertisement live on the back cover of Motor Age magazine's February 2010 digital issue.

www.worldpac.com

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WORLDPAC opens new facility in Bayamón, Puerto Rico!

2010-02-17T08:12:00.000-08:00

WORLDPAC opens new facility in Bayamón, Puerto Rico!

Introducing WORLDPAC’s first branch location in Puerto Rico!

View all WORLDPAC locations.

www.worldpac.com
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Article: Ramping Up for 2010

2009-12-29T11:33:00.000-08:00

Article: Ramping Up for 2010

By Mary DellaValle
Editor, ImportCar Magazine
December 09, 2009

As you get ready to close the book on another year, it's not uncommon to think about challenges in the year ahead and how you will be handling them. Many shop owners take a hard look at their business model and make strategic adjustments that will help pave the way for increased profits and a bigger market share.

Mary DellaValle also writes:

Here are some things to consider as you ramp up for next year ...
Get more training

Help get your customers’ vehicles ready for the winter driving season

Check your customers’ tires

Don’t “eat” valuable service time by not charging for diagnostics

Go green

Read Mary's full article to learn more: Ramping Up for 2010: What Are You Doing to Stand Out from the Competition?

www.worldpac.com

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Happy Holidays from WORLDPAC

2009-12-22T15:14:00.000-08:00

www.worldpac.com

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GearWrench Promotion: Earn up to $200 in Amazon Gift Cards!

2009-12-01T08:40:00.000-08:00

GearWrench Promotion: Earn up to $200 in Amazon Gift Cards!

It’s the holiday season and GearWrench would make a wonderful gift for you or someone who appreciates high quality professional hand tools.

GearWrench is a premier hand tool brand from Danaher Tool Group and WORLDPAC now stocks some of their most popular ratcheting wrench sets, electronic torque wrenches and TPMS electronic torque wrenches.

"Earn for the Holidays” provides you an opportunity to earn as much as $200 in Amazon gift cards. Order this month and start earning your Amazon gift cards so that you can buy some fantastic items on Amazon.com.

Gift card earnings schedule - GearWrench cumulative purchases during the promotion period:

The "Earn for the Holidays" promotion runs from December 1, 2009 through December 31, 2009 while supplies last. Maximum Amazon gift card amount earned is $200 per customer.

Happy Holidays from WORLDPAC!

www.worldpac.com
WORLDPAC Promotions

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Is Unemployment Influencing Aftermarket Sales?

2009-11-12T08:50:00.001-08:00

Is Unemployment Influencing Aftermarket Sales?

The NPD Group provides market research for understanding business and consumer trends. Aftermarket Perspectives is a communication from NPD that delivers insights into current issues in the aftermarket industry.

Excerpt from NPD's November 2009 issue of Aftermarket Perspectives:

We [NPD] found that markets with lower than average unemployment had higher sales growth than markets with higher unemployment. While that finding may not be too surprising, a deeper look reveals some interesting differences.

. . . hard parts sales in high unemployment markets fared significantly better than front-of-store categories. Consumers searching for work in these markets may find themselves unable to purchase a replacement vehicle during these trying times. But these consumers still may depend heavily on an existing vehicle to continue the job search, transport other family members to work, and serve their households’ critical transportation needs. As these vehicles need replacement parts, even cash-strapped consumers may find such expenditures necessary. Hard parts sales in the highest unemployment markets even slightly outpaced the national average growth rate.

View Full Article

Posted using ShareThis

www.worldpac.com

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WORLDPAC's Hans Wulff Recognized at AIA Awards Luncheon

2009-11-05T15:39:00.000-08:00

WORLDPAC's Hans Wulff Recognized at AIA Awards Luncheon

WORLDPAC's Hans Wulff, Senior Vice President of Supply & Product Strategy, was recognized as a "Lifetime Achiever" while being awarded a prestigious AIA People Award during AIA's 11th annual awards luncheon.

AIA's People Awards were presented Wednesday Nov. 4th at the Venetian Hotel in Las Vegas during this year's Industry Week.

Below is an article excerpt summarizing Hans' achievements:

Industry Executives Recognized at AIA Awards Luncheon
November 5, 2009
By aftermarketNews staff

With more than 35 years of experience, Hans Wulff is truly a pioneer in the import automotive parts industry. In 1979, Wulff became a team member of World Wide Trading (now WORLDPAC). During his 30 years with WORLDPAC, he has held several management positions. In his current position as senior vice president of product and supply strategy, Wulff’s responsibilities include product development, supply chain management, inventory control, supplier relations and cataloging. Wulff also has played a significant role in several of WORLDPAC’s strategic initiatives including the development and implementation of a state-of-the-art automated procurement and supply chain system, WORLDPAC’s internally developed electronic catalog, and two acquisitions and integration projects (IMPAC in 1995 and Metrix TPW in 1999).

View Full Article

Congratulations Hans!

www.worldpac.com
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I Didn't Know WORLDPAC Stocks . . .

2009-11-03T12:22:00.000-08:00

I Didn't Know WORLDPAC Stocks . . .

We recently updated our WORLDPAC Line Card by Category to highlight some lesser known products we stock.

Newly highlighted products available at WORLDPAC include headlamps & tail lamps, mini bulbs, factory coolants, factory fluids, CV boots, shop supplies & gloves and emblems. We also stock hose clamps and exhaust manifolds!

Of course, the line card still features all our well known items under product categories such as Air Conditioning, Brake Systems, Clutch, Cooling Systems, Engine, Electrical, Emissions & Fuel, Exhaust System, Suspension and Miscellaneous.

Click to view the updated WORLDPAC Line Card by Category or contact your WORLDPAC Sales Associate to learn more.

Headquartered in Newark, CA. USA, WORLDPAC is an importer and distributor for original equipment quality replacement automotive parts. We provide brand recognized OE quality automotive parts directly to the import repair community and also offer extensive customer services such as our highly praised technical & business training and targeted customer marketing solutions.

To learn more about WORLDPAC contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

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STX: Opening Remarks

2009-11-02T11:15:00.000-08:00

Opening Remarks

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Mario Recchia, senior vice president of marketing at WORLDPAC, gives his opening remarks during the first WORLDPAC Suppliers and Training Expo in Orlando. This is the first expo of its kind WORLDPAC has hosted, and Recchia reports like other parts of the aftermarket, there are three keys to success. He says education and training, specialty tools and good hard parts are key in today’s aftermarket. And he also says there are good times ahead. “The cup is not half empty it is half full. We think there are a lot of opportunities out there for you. You see what’s going on on the OE side. You see dealers going out of biz left and right and you hope you can pick up some of that business.”

Click to View Full Article

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business.

The event hosted over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com
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STX: Xentry Info

2009-11-02T10:42:00.000-08:00

STX: Xentry Info

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Ian Lebby discusses Mercedes Xentry with attendees of WORLDPAC’s first supplier and training expo. The expo featured dozens of classes on topics covering a number of import makes and models. Lebby’s class focused not only on Xentry tips, but also SCN coding, CAN basics and networking management, SDscan introduction, theft-relevant parts info and models covered.

Click to View Full Article

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business.

The event hosted over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Bosch Training

2009-11-02T09:41:00.000-08:00

STX: Bosch Training

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Bosch’s Ryan Barr explained some of the ways Bosch’s Electronic Stability Program (ESP) helps in critical situations in the class Bosch Safety Systems. The class was part of the first WORLDPAC Supplier & Training Expo in Orlando.

Click to View Full Article

Click to View More on Bosch's ESP EXPO Training

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business.

The event hosted over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

Send Email to the WIN team

STX: Motor Oil Has Rich Past Before You Pour it into Engines

2009-10-30T17:40:00.000-07:00

STX: Motor Oil Has Rich Past Before You Pour it into Engines

Panel discussion kicks off WORLDPAC's first supplier and training expo.

Publish date: Oct 23, 2009
By: Tschanen Brandyberry
Source: Motor Age

Excerpts from the article:

ORLANDO — There’s a lot that goes into that oil that you’re using in today’s vehicles long before you pour it into an engine in they shop.

Five oil company leaders told those who use their oils on a daily basis just what goes into being factory-approved as well as staying ahead of oil technologies during WORLDPAC’s oil panel at its first supplier training and expo Friday in Orlando.

It’s a careful balance for oil companies to manage their offerings to meet not only what the carmakers look for, but also what the engines need to stay on the road, says Cameron Evans, director of sales and marketing for Red Line Synthetic Oil Corp. It also really revolves around factory approval.

. . . Steve Matsumura, engineer Lubricants Division with Nippon Oil/ENEOS, says it also comes down to three main things when garnering factory approval: technology, global supply capability and cost. Dave Wolman, president of Motul USA, expands on that, saying the relationship between the oil company and the factory also is a key component.

That’s especially important because Wolman [Motul USA] adds that most endorsed engine test results last only about five years.

And even before the oil can be considered as meeting these tough oil requirements, what goes into the liquid is carefully studied and planned. Evans says its starts with the base stocks. The hardest part, he suggests, is that some of this information is not well described in the industry. Technicians end up basing decisions on who is willing to talk and companies’ integrity.

. . . And these shop owners and technicians know what they’re looking for in the end. Jim Phillips, vice president of marketing for WORLDPAC, kicked off the panel discussion by telling attendees that even though the oil change is one of the most common services they perform, across the board they’re not the majority. Independent repair shops perform only 14.4 percent of oil changes in today’s aftermarket.

The majority, according to statistics Philips reported, belongs to quick lubes, 24.5 percent, and new car dealerships, 24.4 percent.

Click to View Full Article

Oil panelists incledued Steve Matsumura, Nippon Oil/ENEOS; Cameron Evans, Red line Synthetic Oil; Dave Wolman, Motul USA; Abe Garweg, CRP/Pentosin; and Gary Boyd, Liqui-Moly USA.

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business. The event hosted over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors.

www.worldpac.com

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STX: Sharing Stories - Bruce Anderson

2009-10-30T17:35:00.000-07:00

STX: Sharing Stories - Bruce Anderson

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Bruce Anderson kicked off the second day of WORLDPAC’s supplier and training expo by sharing his experiences with Porsche racing teams. Anderson has raced, shown and worked on Porsche 911s since 1966. He highlighted races through the decades, including the 1988 Carrera Panamericana, Pikes Peak events through the 1970s and early ’80s, Daytona, Sebring and others. He shared photos, insights and information, like in the early 1970s, Porsche dealers were taxed $100 per car sold to fund racing teams. Check out more WORLDPAC expo coverage from the three-day event.

Click to View Full Article

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business. The event hosted over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Explaining NASTF

2009-10-30T17:21:00.000-07:00

STX: Explaining NASTF

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Charlie Gorman, chairman of the National Automotive Service Task Force (NASTF), explains the way NASTF works with independent shops trying to get information from the OEMs. Gorman's presentation resonated with attendees of the first WORLDPAC Supplier & Training Expo in Orlando.

Click to View Full Article

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog.

WORLDPAC’s first Supplier & Training EXPO in Orlando, FL hosted more than 500 import specialists from 43 U.S. states and Canada, more than 50 leading suppliers including tool and equipment manufacturers, and more than 30 of the industry’s most respected training instructors. WORLDPAC’s top management and sales staff were also on-hand to make sure customers received top-notch service throughout the event.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Discussions of Motor Oil

2009-10-30T17:15:00.001-07:00

STX: Discussions of Motor Oil

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

WORLDPAC kicked off its first supplier and training expo with a motor oil panel discussion. Panelists were (from left) Steve Matsumura, Nippon Oil/ENEOS; Cameron Evans, Red line Synthetic Oil; Dave Wolman, Motul USA; Abe Garweg, CRP/Pentosin; and Gary Boyd, Liqui-Moly USA. The panel discussed what goes into making sure motor oil meets today's OE standards as well as what it takes to be factory approved as a motor oil company.

Click to View Full Article

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog.

WORLDPAC’s first Supplier & Training EXPO in Orlando, FL hosted more than 500 import specialists from 43 U.S. states and Canada, more than 50 leading suppliers including tool and equipment manufacturers, and more than 30 of the industry’s most respected training instructors. WORLDPAC’s top management and sales staff were also on-hand to make sure customers received top-notch service throughout the event.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Bosch's ESP Powers

2009-10-30T17:04:00.000-07:00

STX: Bosch's ESP Powers

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

When your customer is driving down the road, takes a curve too quickly and starts to fishtail, will the systems on his vehicle kick in?

During the first WORLDPAC Supplier & Training Expo in Orlando, Bosch’s Ryan Barr explained some of the ways Bosch’s Electronic Stability Program (ESP) helps in critical situations in the class Bosch Safety Systems.

Click to view full article

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog.

WORLDPAC’s first Supplier & Training EXPO in Orlando, FL hosted more than 500 import specialists from 43 U.S. states and Canada, more than 50 leading suppliers including tool and equipment manufacturers, and more than 30 of the industry’s most respected training instructors. WORLDPAC’s top management and sales staff were also on-hand to make sure customers received top-notch service throughout the event.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Increasing Gross Profit

2009-10-30T17:03:00.000-07:00

STX: Increasing Gross Profit

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Kelly Bennett talks to WORLDPAC Supplier Training & Expo attendees about increasing gross profit. Gross profit on labor needs to be 75 percent, while on parts, gross profit needs to be 50 percent, Bennett says. Check out more on Bennett's presentation and more of WORLDPAC's expo.

Click to View Full Article

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business. The event’s full schedule of activities also includes a supplier EXPO featuring a tool and equipment show, special guest speakers discussing prevailing industry issues, extensive networking opportunities and an exciting 1920’s themed casino night complete with a live, prize-filled auction.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Learning Hybrid Safety

2009-10-30T16:54:00.000-07:00

STX: Learning Hybrid Safety

Motor Age's SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

ORLANDO — One day your customer brings in the same vehicle he or she has been bringing to you for years, but they casually mention they just bought a new hybrid vehicle.

In today’s aftermarket, you should be marketing to them your ability to service their hybrid just like you’ve been providing them quality service all along. Yes, there are some differences between them, as Rob Pohl described in his hybrid basics class at WORLDPAC’s supplier and training expo, but you can master these changes.

It all starts with the basic safety. Pohl, national account training manager for the CARQUEST Technical Institute, told expo attendees that it’s mostly common sense. Yet another reason taking no for an answer isn’t an option when it comes to servicing hybrids.

Click to view full article

. . . Pohl’s class was just one of dozens of technical training courses offered during the WORLDPAC expo.

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog.

WORLDPAC’s first Supplier & Training EXPO in Orlando, FL hosted more than 500 import specialists from 43 U.S. states and Canada, more than 50 leading suppliers including tool and equipment manufacturers, and more than 30 of the industry’s most respected training instructors. WORLDPAC’s top management and sales staff were also on-hand to make sure customers received top-notch service throughout the event.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Watch the Warning Labels

2009-10-30T16:34:00.000-07:00

STX: Watch the Warning Labels

SearchAutoParts.com reports on the WORLDPAC Supplier & Training EXPO (STX):

Rob Pohl, national account training manager with the CARQUEST Training Institute, goes over hybrid warning labels with his class during the WORLDPAC supplier and training EXPO (STX).

He explained a variety of hybrid services, including lubrication issues, brake systems, smart keys and safety during a course at the first WORLDPAC Supplier & Training Expo.

Click to View Article

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog.

WORLDPAC’s first Supplier & Training EXPO in Orlando, FL hosted more than 500 import specialists from 43 U.S. states and Canada, more than 50 leading suppliers including tool and equipment manufacturers, and more than 30 of the industry’s most respected training instructors. WORLDPAC’s top management and sales staff were also on-hand to make sure customers received top-notch service throughout the event.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX: Most Popular Article on AMN's Week in Review (Oct. 26-30, 2009)

2009-10-30T15:38:00.000-07:00

STX: Most Popular Article on AMN's Week in Review (Oct. 26-30, 2009)

The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews (AMN).

Below is an excerpt from AMN's Week in Review (Oct. 26-30, 2009) highlighting ImportCar Editor Mary DellaValle’s coverage of WORLDPAC’s first ever Supplier & Training Expo(STX) as AMN's most popular story of the week!

The Week in Review (Oct. 26-30, 2009)
October 30, 2009
By Amy Antenora

Leading off our most popular stories of the week is ImportCar Editor Mary DellaValle’s coverage of WORLDPAC’s first ever Supplier & Training Expo held Oct. 23-25 at Disney’s Coronado Springs Resort in Orlando, Fla. More than 500 shop owners and technicians, representing 423 shops from 43 states and Canada, attended the three-day event that provided a customized lineup of technical and business training, conducted by the industry’s most respected training instructors, including some from the WORLDPAC Training Institute. Click here to read our [AMN] coverage and view a slide show of photos from the event.

Click to view AMN's complete Week in Review (Oct. 26-30, 2009)

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX Video: Auto Market Weekly: Live from WORLDPAC

2009-10-30T10:40:00.000-07:00

STX Video: Auto Market Weekly: Oct. 30, 2009 - Live from WORLDPAC

SearchAutoParts.com's Oct. 30, 2009 Auto Market Weekly newscast covers WORLDPAC's First Supplier & Training EXPO (STX)in Orlando, FL!

Click to View Video

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX Video: Toyota/Lexus/Scion Engine Performance

2009-10-30T09:01:00.000-07:00

STX Video: Toyota/Lexus/Scion Engine Performance

Wally Mouradian says if you have a leak, you need to make sure the vapor pressure vacuum sensor valve is doing its job. Talking about this one component was just part of his presentation on Toyota/Lexus/Scion Engine Performance, presented by DENSO.

The four-hour class was one training session presented at WORLDPAC’s first supplier training and expo (STX) in Orlando, FL. Mouradian, a representative for EASE Diagnostics, is an L1 Master Technician with more than 20 years of experience as a tech and service station owner.

Click to View Video

WORLDPAC’s first Supplier & Training EXPO in Orlando, FL hosted more than 500 import specialists from 43 U.S. states and Canada, more than 50 leading suppliers including tool and equipment manufacturers, and more than 30 of the industry’s most respected training instructors. WORLDPAC’s top management and sales staff were also on-hand to make sure customers received top-notch service throughout the event.

Check out more WORLDPAC EXPO coverage throughout our WORLDPAC Industry News "WIN" blog. Video provided by www.search-autoparts.com.

To learn more about WORLDPAC Training Institue (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

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STX Video: Digging into Scopes

2009-10-28T14:20:00.000-07:00

STX Video: Digging into Scopes

Bernie Thompson, an owner of Automotive Test Solutions, talks about what he would do if he were writing a scope program during “Scope Diagnostics A to Z.” The course was one of several offered during the first WORLDPAC Supplier & Training EXPO (STX) in Orlando.

Thompson reviewed with attendees the foundation of scope operations and waveform analysis fundamentals. He also discussed intermediate scope uses by going over case studies, using injector timing to find tough intermittent problems and other advanced techniques in analyzing injector current from a voltage wave form.

Click to View Video

WORLDPAC's EXPO video provided by SearchAutoParts.com.

WORLDPAC Technical Training
WORLDPAC Business Training
WORLDPAC Performance Groups

www.worldpac.com

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STX Video: Customer Service at EXPO

2009-10-28T13:05:00.000-07:00

STX Video: Customer Service at EXPO

Rick Greer, Manager – Sales with MANN FILTER, says events like the first WORLDPAC Supplier & Training EXPO (STX) give his company the chance to talk face-to-face with customers and showcase new products.

Click to View Video

Video provided by SearchAutoParts.com

www.worldpac.com

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STX: WORLDPAC Hosts First Time Supplier and Training EXPO

2009-10-28T11:46:00.000-07:00

STX: WORLDPAC Hosts First-Time Supplier & Training EXPO

Babcox Publication's Mary DellaValle reports on WORLDPAC's 1st Supplier & Training EXPO (STX) in the October 28, 2009 issue of aftermarketNews.com.

WORLDPAC Hosts First-Time Supplier & Training EXPO: Successful Event Supported Customers Through Specialized Training.

Excerpts from the article:

ORLANDO, Fla. -- Continuing its tradition of bringing high-quality, innovative products and services to the import marketplace, WORLDPAC held its first-ever Supplier & Training Expo, Oct. 23-25 at Disney’s Coronado Springs Resort in Orlando, Fla.

More than 500 shop owners and technicians, representing 423 shops from 43 states and Canada, attended the three-day event that provided a customized lineup of technical and business training, conducted by industry’s most respected training instructors, including some from the WORLDPAC Training Institute (WTI).

Considered a success from a number of vantage points, the core of the program was technical training — detailed, vehicle-specific repair information to help techs better diagnose and service late-model imports. The WORLDPAC Supplier & Training Expo earned high marks from import repair specialist participants, who realize that increased knowledge of vehicle systems and diagnostic acumen will help ensure the continued success of their independent repair shops.

Visit AMN's WORLDPAC Hosts First-Time Supplier & Training EXPO article to view full text and a photo slideshow of the event!

To learn more about the WORLDPAC Training Institute (WTI) and training options available near you, visit the WTI Business and Technical Training websites:

Business Development Program
Technical Training Program
Performance Groups

www.worldpac.com
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STX: The Future of Scan Tools Could Be Changing

2009-10-27T13:15:00.000-07:00

The Future of Scan Tools Could be Changing

Publish date: Oct 24, 2009
By: Tschanen Brandyberry
Source: Motor Age

Excerpts from the article:

ORLANDO — You probably use scan tools in your shop on a daily basis, and Charlie Gorman as a few ideas of what you might expect to use in the future.

Gorman, chairman of the National Automotive Service Task Force (NASTF), laid out a couple of future predictions during his lunch presentation at the WORLDPAC Supplier & Training Expo. The predictions tie closely to two committees within NASTF — the Service Information Committee and the Equipment and Tool Committee.

Looking forward, Gorman suggests that OEM scan tools will become more affordable and generic, and that all diagnostics will be performed on the Internet with standard devices and PCs.

Click to View Full Article

WORLDPAC’s Supplier & Training EXPO provided guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business.

The event hosted over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors.

To learn more about WORLDPAC Training Institute (WTI) options available in your area visit:

Technical Training
Business Training
Performance Groups

www.worldpac.com

Send Email to the WIN team

STX: Increasing Gross Profits Starts with Looking at Labor

2009-10-27T11:54:00.000-07:00

STX: Increasing Gross Profits Starts with Looking at Labor - WORLDPAC expo continues with management, technical classes.

While attending the first ever WORLDPAC Supplier & Training EXPO (STX) Oct. 23-25, 2009 in Orlando, FL, Motor Age Editor Tschanen Brandyberry had a few things to say after attending instructor Kelly Bennett's business training class, Increasing Gross Profit.

Excepts from the article:

So by working on increasing sales, increasing gross profit and decreasing expenses, you can make more money. Kelly Bennett focused on increasing gross profit in his class “Increasing Gross Profit” during WORLDPAC’s second day of its first supplier and training expo.

Working through financial examples, Bennett, who also leads WTI classes for WORLDPAC, highlighted ways to increase gross profit, the money left after everything you sell is paid for.

“I think we’re trying to make it up in volume,” [Kelly] says. “And there are other ways to make up for it other than volume.”

. . . The question you need to ask yourself when expenses increase is not how am I going to pay for it,” Bennett explains. “The question is how is the customer going to pay for it. That’s business.”

View the full article below:

Increasing Gross Profits Starts with Looking at Labor: WORLDPAC expo continues with management, technical classes.

During the WORLDPAC Supplier & Training EXPO Kelly Bennett's Increasing Gross Profit class drew a crowd of over 100.

To learn more about the WORLDPAC Training Institute (WTI) and training options available near you, visit the WTI Business and Technical Training websites:

Business Development Program
Technical Training Program
Performance Groups

www.worldpac.com

Send Email to the WIN team

STX: WORLDPAC Kicks Off 1st Supplier & Training EXPO!

2009-10-21T16:27:00.000-07:00

STX: WORLDPAC Kicks Off 1st Supplier & Training EXPO!

WORLDPAC’s 1st Supplier & Training EXPO (STX) debuts this Friday, October 23rd, at Disney’s Coronado Springs Resort in Orlando, FL. The three-day event, which began as a vision to help our customers better succeed in the changing aftermarket environment, focuses on exclusive technical and business training, product knowledge from suppliers and plenty of opportunities for fun!

WORLDPAC’s Supplier & Training EXPO provides guests with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business. The event’s full schedule of activities also includes a supplier EXPO featuring a tool and equipment show, special guest speakers discussing prevailing industry issues, extensive networking opportunities and an exciting 1920’s themed casino night complete with a live, prize-filled auction.

WORLDPAC’s Supplier & Training EXPO will host over 500 import specialists from 43 US states and Canada, over 50 leading suppliers including tool and equipment manufacturers and over 30 of the industry’s most respected training instructors. To make sure guests experience nothing less than an exceptional event, WORLDPAC’s top management and sales staff will also be in attendance.

www.worldpac.com
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Red Line Synthetic Oils: Bottles Now Available!

2009-10-05T16:59:00.000-07:00

Red Line Synthetic Oils: Bottles Now Available!

WORLDPAC carries the complete line of Red Line synthetic lubricants and additives.

We are happy to announce that we now sell Red Line products by the bottle! Which means you no longer have to buy it by the case (unless you want to, of course).

In addition to our existing Red Line product offering, we have also added many new Red Line numbers, including:

0W-40 Motor Oil (Quart)
0W-30 Motor Oil (Quart)
15W-50 Motor Oil (Quart)
0W-20 Motor Oil (Quart)
10W-60 Motor Oil (Quart)
CV-2 Grease (Jar)
Limited Slip Friction Modifier (4oz bottle)
MT-90 75W-90 GL-4 (5-gl Pail)
75W-90 GL-5 Gear Oil (5-gl Pail)
75W-140 GL-5 Gear Oil (5-gl Pail)
D4 ATF (5-gl Pail)
H-Type CVT Fluid – (Quart)
Non-Slip CVT Fluid – (Quart)

To help you select the best product for the specific needs of your customer, we have updated our product descriptions in speedDIAL.

You can find Red Line products in speedDIAL by looking in the “General Purpose Products” section and the following sub sections:

“General Purpose Products”
“Chemicals and Fluids”
“Fuel System”
“Cooling and Radiator” (water wetter)
“Fuel System”
“Grease & Lube” (assemble lube & CV joint grease)
“Motor Oil”
“Power Steering”
“Transmission”

For those unfamiliar with Red Line, please contact your WORLDPAC sales representative for more product information.

WORLDPAC Contact Information
www.worldpac.com

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Article: AAIA Study Reveals Dramatic Differences

2009-09-22T14:45:00.000-07:00

Article: AAIA Study Reveals Dramatic Differences

The Automotive Aftermarket Industry Association (AAIA) conducted a study which revealed dramatic differences in costs of parts and labor between dealerships and independent repair shops.

Highlights of the study include:

Vehicle repairs for parts and labor averaged 34.3 percent more at new car dealers than at independent repair shops.

Foreign nameplate repairs performed at dealers averaged 36.8 percent more than at independent repair shops, while repairs performed on domestic nameplates averaged 31.5 percent more at dealerships than at independent repair shops.

Total 2008 cost difference for consumers having repair work performed at car dealers rather than independent repair shops for the 10 jobs equaled 11.7 billion.

Read additional excerpts of the study in the below AAIA article (March 11, 2009):

Vehicle Repairs Cost an Average 34% More at New Car Dealerships Than Independent Repair Shops

Per the article, copies of the study are available free to AAIA members. The cost to non-AAIA members is $400. To obtain a copy, contact their Member Services at 301-654-6664 or e-mail aaia@aftermarket.org.

Learn more about the AAIA at www.aftermarket.org

www.worldpac.com

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WORLDPAC Stocks Select Mechanix Wear Gloves

2009-09-17T15:48:00.000-07:00

WORLDPAC Stocks Select Mechanix Wear Gloves

WORLDPAC now stocks select Mechanix Wear gloves, the preferred, washable & reusable glove by automotive technicians.

Mechanix Wear manufactures work gloves for the industrial, construction and automotive markets. First used by racing teams back in 1992, the Mechanix Wear product is the most used glove in automotive racing and is extremely popular with automotive service technicians.

Mechanix Wear products currently available at WORLDPAC include the Original, M-Pact and M-Pact 2 styles in all sizes (S, M, L, XL and XXL) and in a variety of colors (black, red and blue).

To order Mechanix Wear products contact your WORLDPAC Sale representative or order through speedDIAL, our online fulfillment ordering software containing more than 1,000,000 import and domestic multiple brand applications for virtually every automotive make and model.

www.worldpac.com

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NEW R.O. Writer Customers Receive FREE speedDIAL Integration!

2009-09-09T12:35:00.000-07:00

NEW R.O. Writer Customers Receive FREE speedDIAL Integration!

For years the integration of R.O. Writer Shop Management System (SMS) and speedDIAL, WORLDPAC's online parts catalog and fulfillment ordering system, have been helping make Service Advisors more efficient and shops more profitable!

For a limited time only get FREE speedDIAL integration with the purchase of a NEW R.O. Writer shop management system - that's a $495.00 value! Click here to learn more.

R.O. Writer + FREE speedDIAL Integration Offer
www.worldpac.com

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Labor Day Holiday Schedule

2009-09-04T07:52:00.000-07:00

Labor Day Holiday Schedule

All WORLDPAC facilities (US/Canada) will be closed on Saturday, Sept. 5th and Monday, Sept. 7th in observance of Labor Day.

View information regarding UPS deliveries during the holiday period.

On behalf of all of us at WORLDPAC, we wish to extend our best wishes for a happy and safe holiday weekend.

Conge de la Fin de Semaine du Travail

Tous les entrepots de WORLDPAC seront fermes Lundi le 1er Septembre 2008

Au nom du personel de WORLDPAC, nous vous souhaitons un bon conge de la Fete du Travail

www.worldpac.com

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WORLDPAC Stocks Select Permatex Products!

2009-09-01T10:13:00.000-07:00

WORLDPAC Stocks Select Permatex Products!

Since 1909, quality Permatex® products have been used in workshops, garages, and at racetracks around the world. Over the past 100-years, Permatex has built a superior brand name and reputation for quality, resulting in OE contracts with Mercedes, Honda, Nissan, Mazda, GM, Ford, Chrysler and most other OEMs.

WORLDPAC now stocks a selection of popular Permatex products cataloged under our General Purpose Products category. Available products include:

Adhesives
Anti Seize Compound
Brake Parts Lube
Dielectric Grease
Disc Brake Lube
Engine Degreaser
Gasket Maker
Hand Cleaner
Sealant
Super Glue
Thread Locker
Thread Sealant
Windshield Repair

View WORLDPAC's Permatex flier for a complete list of available products.

To order Permatex products, WORLDPAC customers should refer to speedDIAL, our award winning, exclusive, online catalog and fulfillment ordering software, or contact your Sales representative.

To become a WORLDPAC customer click here.

www.worldpac.com

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NEW! – Sign-Up for WTI Training Notifications

2009-08-06T15:23:00.000-07:00

NEW! – Sign-Up for WORLDPAC Training Institute (WTI) Notifications

The WORLDPAC Training Institute (WTI) introduces a new tool that allows you to sign-up to receive WTI email notifications at your personal or business email address!

WTI email notifications include updates about new WTI course curriculum and classes available in your specific area!

Two ways to sign-up:

Click the "Training Notifications" icons located on all WTI web pages.
Check the "opt-in" box when registering to attend a WTI training class.

It’s that simple!

We keep your email address strictly confidential and anytime you decide you no longer want to receive WTI notifications just click the “opt-out” button located at the bottom of every email.

Click here to get started!

Become a WORLDPAC Customer today!
www.worldpac.com

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NEW! WORLDPAC Tools & Equipment Catalog

2009-07-30T10:28:00.001-07:00

NEW! WORLDPAC Tools & Equipment Catalog

The WORLDPAC Professional Tools & Equipment program offers a complete line of professional products for the independent Service Center.

Products are available to registered WORLDPAC customers in the United States.

View the Professional Tools & Equipment Catalog to learn more about available products.

To place a Tools & Equipment order, contact your WORLDPAC Sales representative or call (800) 888-9982 ext. 5470. Attractive leasing terms available.

Learn More
Register to become a WORLDPAC customer!
www.worldpac.com

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Time to Order 2010 Shop Calendars!

2009-07-20T11:46:00.000-07:00

Time to Order 2010 Shop Calendars!

It’s that time of year again - time to order your personalized 2010 shop calendars!

A personalized calendar is a simple, powerful and affordable marketing tool. The calendars will help you build your business by increasing brand awareness and company visibility; rewarding loyal customers and attracting new ones.

New to the program this year - an import vehicle specific calendar!

The WORLDPAC/Teldon Shop Calendar Program is available to US and Canada customers (English and French language) and provides custom branded:

Shop Calendars
Pocket Planners
Magnetic Calendars

Whether your marketing tool of choice is a wall calendar, planner or magnet, you can rely on a diverse product range, first-class service and experience to help you connect with your customers, build client loyalty and increase awareness for your brand.

Order 2010 calendar supplies now!

Use WORLDPAC's Return on Investment (ROI) Calculator to help determine Shop Calendar program benefits!

www.worldpac.com

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Article: Things to Look for When Selecting Training Programs for Your Techs

2009-07-07T11:42:00.000-07:00

Article: Things to Look for When Selecting Training Programs for Your Techs

"With the goal of providing you with ideas on what to look for when selecting training programs for your techs, Babcox Research asked a sample of shop owner readers for their input on the topic."

Read the full article including a list of 10 things to look for when selecting training programs for your techs and learn how to maximize the training experience!

Management: Things to Look for When Selecting Training Programs for Your Techs

Article authored by Jeff Stankard, Babcox Publisher, Lkd. from
autocarepro: news, an e-publication of Babcox Publishing (18 June 2009)

Babcox Publishing produces quality automotive aftermarket publications such as Import Car, Brake & Front End, Counterman, Servicio Automotriz, Underhood Service, and more!

Visit the WORLDPAC Training Institute (WTI) to learn more about training opportunities for your techs!

WTI Technical Training
WTI Business Management Training

New WTI classes are added to the schedule frequently, so check the WTI listings often or sign up to receive WTI training notifications by email!

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WORLDPAC Appointed as Distributor for Versatile Automotive Diagnostics (VAD)

2009-06-26T11:28:00.000-07:00

WORLDPAC Appointed as Distributor for Versatile Automotive Diagnostics (VAD)

Versatile Automotive Diagnostics’ line of professional diagnostic tools is now available across Canada and the US through WORLDPAC

The VAD Pro-901 fills a distinct void in the scan tool market offering an in-depth level of VW/Audi functionality for today’s modern CAN equipped vehicles in a rugged handheld platform that is both affordable and accessible to independent service center professionals.

WORLDPAC is an industry leading importer and distributor of original equipment quality replacement automotive parts. Headquartered in Newark, CA. USA, they distribute a wide range of OEM and aftermarket replacement parts directly to the import repair specialist. With over 80+ distribution locations across the US and Canada, as well as a knowledgeable Sales staff to serve their clients, WORLDPAC is well positioned to introduce the powerful VAD Pro-901 diagnostics tool to service centers throughout North America.

“It is important that WORLDPAC align with specialized, quality organizations. It is equally important that we supply our customers with advanced level technical training complemented with professional, OEM tools they need to remain successful in the aftermarket. For us, a partnership with Versatile Automotive Diagnostics was a natural fit,” says Jim Phillips, VP of WORLDPAC Marketing.

“We are proud to have WORLDPAC as our distributor for the VAD Pro line. The WORLDPAC team’s initiatives to better link the service technician with the tools required to grow their business will result in a stronger market and will expand the consumers confidence in the serviceability of their European car,” says Marcel Horn, President of Versatile Automotive Diagnostics.

Versatile Automotive Diagnostics (VAD), a division of HPA Motorsports, is located in Surrey, BC and supplies Volkswagen/Audi specific scan tools for consumer and professional use.

The VAD Pro-901 is available to WORLDPAC customers in the US and Canada. To learn more contact your WORLDPAC Sales representative or visit www.worldpac.com/VAD. To become a WORLDPAC customer contact:

WORLDPAC USA (800) 888-9982 x 5470
WORLDPAC Eastern Canada (800) 463-8749
WORLDPAC Western Canada (800) 644-9129
WORLDPAC Quebec (888) 681-9053

www.worldpac.com

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WORLDPAC’s 2nd Tool & Equipment Sales EXPO A Tremendous Success!

2009-06-23T11:09:00.000-07:00

WORLDPAC’s 2nd Tool & Equipment Sales EXPO A Tremendous Success!

On Saturday May 16th, WORLDPAC’s 2nd stop on the Tool & Equipment Sales EXPO tour was held at our corporate headquarters in Newark CA. Over 250 owners and technicians representing over 100 Independent Repair Facilities in the San Francisco, California Bay Area attended the event!

With a festive atmosphere, great food, door prizes, show specials and customers learning about their Tool & Equipment program, a great time was had by all! Among the many door and raffle prizes that were given away, one grand prize all-expense paid trip to the WORLDPAC Suppliers / Training EXPO in Orlando, FL was awarded to a lucky winner! (Visit www.worldpac.com/2009 for your chance to win!)

Participating Tool & Equipment suppliers included:

ATE-Continental
Bosch
Delphi
Denso
Pagid
Textar
TRW
Champion Compressors
Chicago Pneumatic Tools
Coals Tire Changers
Lincoln Lube
MotorVac
Polor Cool
Programa
Rotary Lifts
SPX
Auto Sweep
RTI Technologies
Versatile Automotive Diagnostics (VAD)
ATS
Hennessy Industries
Gearwrench
Mechanix Wear
And Many More!

For more information on WORLDPAC’s Tool & Equipment program and other products and services provided by WORLDPAC, visit www.worldpac.com or call (800) 888-9982 x 5470.

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Sweepstakes: WIN a trip to the STX EXPO in Orlando, FL!

2009-06-12T15:34:00.000-07:00

Register to WIN an all-expense paid trip to the WORLDPAC Suppliers / Training EXPO (STX) at Disney’s Coronado Springs Resort in Orlando, FL!

"The Finest Educational Event in the Industry!"

At the WORLDPAC Suppliers / Training EXPO (STX) the finest OE Manufacturers join the WORLDPAC Training Institute (WTI) at the lavish Disney Coronado Springs Resort in Orlando, FL to offer a unique schedule of customized training that covers business and technical topics critical to the success of the Independent Service Center

Throughout the event guests will enjoy many opportunities to meet with over 35 automotive parts manufacturers, tool and equipment manufacturers, industry suppliers, the WORLDPAC team and over 400 Import Service Professionals in North America!

REGISTER TO WIN!

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WTI Business Calculators - NEW! Break Even Tool

2009-05-14T13:23:00.000-07:00

WTI Business Calculators - NEW! Break Even Tool

The WORLDPAC Training Institute (WTI) has added a new tool to its Business Calculators section - a break even calculator!

The break even calculator helps Independent Service Centers determine how much they need to sell to break even.

Visit the WTI Business Calculators web page to access all tools, including:

Effective Hourly Rates
Technician Productivity
Sales Needed to Break Even
Gross Profit Margin on Labor
Gross Profit Margin on Parts

WTI Business Management classes provide training in the management of the independent service center and have been presented to thousands of WORLDPAC customers. Tools provided in the classes help service centers increase productivity, increase profits, and teach managers how to deal with troubled areas of the business.

To learn more about the WTI visit:

WTI Homepage
WTI Business Management Solutions
WTI Technical Training

www.worldpac.com

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WORLDPAC Announces 1st Suppliers / Training EXPO Event!

2009-04-29T11:39:00.000-07:00

WORLDPAC Announces 1st Supplier / Training EXPO Event!

We are proud to announce our debut Suppliers / Training EXPO event happening Oct. 23-25, 2009 at Disney’s Coronado Springs Resort in Orlando, FL!

The event provides WORLDPAC customers with a completely customized weekend of EXCLUSIVE technical and business training as well as a weekend full of activities including a Tool & Equipment Show, special show discounts from leading Tool and Equipment manufacturers, WORLDPAC Casino Night with many fabulous prizes and extensive network opportunities.

Never before has such a unique gathering of Independent Service Center Professionals, OE manufacturers and the WORLDPAC Training Institute (WTI) been offered at one time, in one convenient location! Best of all, qualified WORLDPAC customers are eligible to receive an all-expense paid trip to the event!

To learn more about this amazing opportunity contact WORLDPAC at (800) 888-9982 ext. 5470. This event is exclusive to WORLDPAC customers.

www.worldpac.com

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WORLDPAC Tools & Equipment EXPO / SALE!

2009-04-14T10:37:00.000-07:00

WORLDPAC Tools & Equipment EXPO / SALE!

WORLDPAC announces the Northern California Tools and Equipment EXPO/SALE happening May 16th at our Newark, CA headquarters and distribution center!

Customers will take advantage of special discount pricing, on-site leasing and extended payment terms as manufacturers and factory reps demo the latest tools and equipment from:

Bosch
Champion Compressors
Chicago Pneumatic Tools
Coals Tire Changers
Lincoln Lube
MotorVac
Polar Cool
Programa
Rotary Lifts
SPX Auto Sweep
And many more!

Event highlights include:

First 50 customers will receive a free Ribe Key Set
Door prizes
Food and refreshments
The chance to win a trip to the WORLDPAC Supplier & Training Expo in Orlando, FL!

Visit www.worldpac.com/te to obtain additional details and RSVP by May 1st.

Questions? Contact WORLDPAC at (800) 888-9982 ext. 5470. This event is exclusive to WORLDPAC customers.

www.worldpac.com

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NEW WORLDPAC Tools & Equipment Catalog Available!

2009-04-13T15:00:00.000-07:00

New WORLDPAC Tools & Equipment Catalog Available!

View WORLDPAC's latest Tools & Equipment Catalog!

Choose from brands such as BOSCH, Champion, Chicago Pneumatic, COATS, Ingersoll-Rand, LINCOLN, MOTORVAC, Nextech, OTC, Polar Cool, ROBINAIR, Rotary, SOLAR, SPX and more!

Available Tools & Equipment products include:

A/C and Cooling Service
Air Tools/Compressors/Hoses/Reels
Battery Service
Brakes Service
Diagnostic and Electronics
Hand Tools
Headlamp Alignment
Lifts
Lighting
Oil and Lube Service
Pressure Washers
Service Systems
Shop Equipment
Shop Heaters
Specialty Tools
Tire Service
Tool Boxes
TPMS Service
Welding
Wheel Alignment/Balancers
Work Benches
And More!

To place a Tools & Equipment order, contact your WORLDPAC Sales representative or call (800) 888-9982 ext. 5470.

Attractive leasing terms available. Sales available in the US only.

WORLDPAC Tools & Equipment Catalog (Virtual Paper)
WORLDPAC Tools & Equipment Catalog (Hi-Res PDF)
www.worldpac.com

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NEW! WTI Instructor Bios

2009-04-01T15:59:00.000-07:00

NEW! WTI Instructor Bios

The mission of the WORLDPAC Training Institute (WTI) is to assist customers in growing and increasing the profitability of their business through education.

Visit the WORLDPAC Training Institute’s (WTI) Meet the Instructors web page to learn more about the experienced automotive professionals who lead our WTI Technical and Management training, including:

Professional Background
Certification
Experience
Professional Accomplishments
Personal Interests

WTI classes are created explicitly for the Independent Service Center. Our goal is to establish and maintain relationships with our customers that in turn will generate long term, sustainable value for all . . . A True Partnership!

www.worldpac.com
www.worldpac.ca

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NEW Customer Marketing Solution (CMS) Newsletter Program!

2009-02-19T10:07:00.000-08:00

NEW Customer Marketing Solution (CMS) Newsletter Program!

WORLDPAC and NWZ WORX, one of the leading companies specializing in personalized newsletters, have partnered to create another new and exciting Customer Marketing Solution (CMS) . . . Introducing the WORLDPAC Newsletter Program!

NWZ WORX CEO George Zabrecky believes the most important thing for shop owners to remember is education:

"Education is the key. Your customers are not coming to you because they want to. They're coming because they have to. If they can find a better price somewhere else, they'll go there. Educating them, letting them know what sets you apart from the shop down the street, will keep them coming back to you."

The personalized 9” x 12” four-page newsletters enable you to build long-term relationships with your customers by providing them with helpful tips and allowing them to get to know you better. As a result, you:

Increase your bottom line
Build stronger relationships with your customers
Keep your bays full

Visit the WORLDPAC Newsletter Program or contact your WORLDPAC Sales representative to learn more.

Visit the Customer Marketing Solutions (CMS) Homepage to view all of WORLDPAC's acquisition and retention marketing programs including:

New Mover Direct Mail Program
MechanicNet Customer Retention Program
Shop Calendars
Customer Satisfaction Index (CSI)

And COMING SOON! . . .

Customer Acquisition Program
Lost Customer Program

www.worldpac.com

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NEW TOOL! WTI Business Calculators

2009-01-27T16:19:00.000-08:00

NEW TOOL! WTI Business Calculators

Does your business need management training?

The WORLDPAC Training Institute (WTI) has added new Business Calculator tools to help shop owners determine if their business is in need of management training.

To use the WTI Business Calculators just input your unique business numbers, push the "calculate" button and compare the results to industry standards in these areas:

Effective Hourly Rates
Technician Productivity
Gross Profit Margin on Labor
Gross Profit Margin on Parts

Access the WTI Business Calculators on the WTI Business Management Classes webpage.

WTI Business Management Classes provide training in the management of the independent service center and have been presented to thousands of WORLDPAC customers. Tools provided in the classes help service centers increase productivity, increase profits, and teach managers how to deal with troubled areas of the business.

To learn more about the WTI visit:

WTI Homepage
WTI Business Management Solutions
WTI Technical Training

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WTI Performance Group: Calgary, Alberta

2009-01-15T15:44:00.000-08:00

WTI Performance Group: Calgary, Alberta

WORLDPAC Training Institute (WTI) Performance Groups offer participants improved financial understanding, training, facility inspections, and get you on track and keep you going forward.

WORLDPAC customers in the Calgary, Alberta area are invited to attend the WTI’s FREE informational session to find out if joining a Performance Group is right for you! Seat reservations are required.

Calgary Performance Group - FREE Informational Session

Tuesday, Feb. 17, 2009
Contact Mike Olson to RSVP: (800) 888-9982 ext. 5376
Performance Group facilitated by Kelly Bennett

Brochure
Webpage
www.worldpac.com

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New WORLDPAC Tools & Equipment Catalog Available!

2009-01-04T10:12:00.000-08:00

New WORLDPAC Tools & Equipment Catalog Available!

Click to view the latest 2009 edition of WORLDPAC's Tools & Equipment Catalog

Choose from brands such as BOSCH, Champion, Chicago Pneumatic, COATS, Ingersoll-Rand, LINCOLN, MOTORVAC, Nextech, OTC, Polar Cool, ROBINAIR, Rotary, SOLAR, SPX and more!

Available Tools & Equipment products include:

A/C and Cooling Service
Air Tools/Compressors/Hoses/Reels
Battery Service
Brakes Service
Diagnostic and Electronics
Hand/Specialty Tools
Headlamp Alignment
Lifts
Lighting
Oil and Lube Service
Pressure Washers
Service Systems
Shop Equipment/Heaters
Tire Service
Tool Boxes
TPMS Service
Welding
Wheel Alignment/Balancers
Work Benches
And More!

To place a Tools & Equipment order, contact your WORLDPAC Sales representative or call (800) 888-9982 ext. 5470.

Attractive leasing terms available. Sales available in the US only.

To access the Tools & Equipment catalog via www.worldpac.com, visit the WORLDPAC Literature Resource Center >> Product Literature >> Tools & Equipment Catalog.

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Season's Greetings from WORLDPAC!

2008-12-19T15:45:00.000-08:00

From our family to yours . . .