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Thursday, May 3, 2012

Continental Aftermarket Announces WORLDPAC as U.S. Distributor of ATE PremiumOne Brake Parts for 2012


Continental Aftermarket Announces WORLDPAC as U.S. Distributor of ATE PremiumOne Brake Parts for 2012

Continental Commercial Vehicles & Aftermarket, manufacturer of the ATE aftermarket brand, and WORLDPAC, a wholesale distributor of OE parts for import and domestic vehicles, have announced an agreement to distribute the ATE PremiumOne Brake Program in the United States for 2012.

The ATE PremiumOne Brake program includes the ATE all-makes brake pad and rotor line which  is engineered to OE specifications for quality, fit and performance. WORLDPAC will be offering ATE PremiumOne disc brake rotors and pads for popular domestic, European and Asian vehicle applications.

From the introduction of the first hydraulic brake system in 1926 to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.


ATE PremiumOne disc brake rotors and pads are OE engineered and application-matched to meet specific vehicle requirements. When used together, PremiumOne customers will receive the optimum rotor and pad replacement as specified by the original vehicle manufacturer.

ATE PremiumOne rotors feature a patented RotorLife wear indicator that gives technicians and customers a quick visual reference of rotor thickness and helps identify the need for replacement. The wear indicator, which is created by elliptical grooves that are machined into both rotor surfaces, also helps to reduce brake fade and extend pad life by enhancing the dissipation of heat and gases. A MetaCote protective coating is applied to help prevent rust and corrosion so the rotors maintain a clean appearance.

ATE PremiumOne disc brake pads are formulated to restore original equipment performance, reduce wheel dusting and extend pad life. The pad’s under-layer design helps to reduce NVH and improve quietness. All pads include shims, slots and chamfers as well as the applicable OE accessories for the complete installation.


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