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Thursday, January 26, 2012

STX: ACP:N - WORLDPAC Hosts Second Supplier & Training Expo


WORLDPAC Hosts Second Supplier & Training Expo

The WORLDPAC Supplier & Training EXPO 2012 recently received attention in Babcox Media's autocarepro:news e-newsletter and website feed. Read below for an excerpt of the article, then link to their site to view full content ...

WORLDPAC Hosts Second Supplier & Training Expo
January 26, 2012
By Mary DellaValle
Editor, ImportCar Magazine

Demonstrating its passion for customer training, WORLDPAC held its second Supplier & Training EXPO (STX) 2012 at the Marriott Anaheim Hotel in California. With a vested interest in its customers’ success, WORLDPAC continues to raise the bar for training, doubling the turnout of its first-ever such event in 2009.

More than 1,000 shop owners and technicians from the U.S., Canada and Puerto Rico attended the 4-day event that provided a customized lineup of “All Makes All Models” technical training sessions and business-management classes, conducted by some of the industry’s most respected training instructors, including many from the WORLDPAC Training Institute (WTI).

A key component in WORLDPAC’s customer value proposition, this highly specialized training opens customers’ eyes to the fact that training and education are pivotal to the success of their business, and it pays dividends in customer trust and loyalty ... read more



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STX: Canadian Technician - Worldpac thrilled with success of 2nd training expo

STX: Canadian Technician - Worldpac thrilled with success of 2nd training expo

Canadian Technician magazine reports on the success of WORLDPAC's Supplier & Training EXPO (STX) 2012 in the below article posted to their website's Industry News Headlines feed ...

Worldpac thrilled with success of 2nd training expo
(January 26, 2012) -- More than 1000 Worldpac customers from the U.S., Canada and Puerto Rico attended exclusive technical and business training presented by over 40 of the industry’s most respected instructors at four-day event in Southern California. ... read more



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WORLDPAC Supplier & Training EXPO (STX) 2012 a Success!


WORLDPAC Supplier & Training EXPO (STX) 2012 a Success!

WORLDPAC is pleased to announce their second Supplier & Training EXPO (STX) was an enormous success! The WORLDPAC Supplier & Training EXPO (STX) took place January 12-15, 2012 at the Anaheim Marriott Hotel and Convention Center in Southern California. The event, initially created as WORLDPAC’s vision to help customers better succeed in the changing aftermarket environment, was the second of its kind and eagerly anticipated following the success of the first event held October 2009 in Orlando, FL. Due to the overwhelming support of WORLDPAC’s customers, the WORLDPAC Supplier & Training EXPO (STX) 2012 was double the capacity of the first event. “Our 2012 Supplier and Training EXPO achieved the goals we set to further support our commitment to our customers and suppliers,” said Bob Cushing, President of WORLDPAC.

During the four day event, more than 1000 WORLDPAC customers from the US, Canada and Puerto Rico attended exclusive technical and business training presented by over 40 of the industry’s most respected instructors. The event kicked off Thursday evening with a cocktail reception which provided an opportunity for independent service center professionals to network with their peers as well as suppliers, instructors and WORLDPAC’s management team. On Friday and Saturday, guests experienced full days of advanced level training followed by evening EXPO events featuring over 80 manufacturers and an extensive tool & equipment show.

“The Training Program, taught by the industry’s leading instructors, provided our customers a comprehensive business and technical training curriculum designed to meet the demands of growing their business in a challenging business environment,” said Cushing. “The Supplier EXPO provided our suppliers, all World Class manufacturers, the opportunity to meet the industry’s leading automotive professional business owners, technicians and service writers to discuss their products and programs.”

Additional event highlights included special guest speaker Charlie Gorman, former Chairman of the National Automotive Service Task Force (NASTF), who presented the group with a discussion of the changing aftermarket and predictions for the future, a raffle featuring over 100 valuable prizes, and a Hollywood themed EXPO where a cast of celebrity impersonators rolled out the red carpet for WORLDPAC customers. The event concluded with a half day of training on Sunday before guests departed for home with knowledge designed to increase the success of their independent service center business. The overall feedback from attendees was that the event was an invaluable experience and a resounding success.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7 million import and domestic, multiple brand applications for virtually ‘All Makes, All Models’. The company also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

To become a WORLDPAC customer contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.


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Thursday, January 19, 2012

STX: AMN - WORLDPAC Hosts Second Supplier & Training Expo


STX: AMN - WORLDPAC Hosts Second Supplier & Training Expo

Below is an excerpt of an article, courtesy of Babcox Media's aftermarketNews.com, documenting the 2012 WORLDPAC Supplier and Training EXPO (STX) event. View the full article and event slide show by clicking on the link below.

WORLDPAC Hosts Second Supplier & Training Expo
January 19, 2012
By Mary DellaValle
aftermarketNews.com

ANAHEIM, Calif. -- Demonstrating its passion for customer training, WORLDPAC held its second Supplier & Training EXPO (STX) 2012 at the Marriott Anaheim Hotel in California. With a vested interest in its customers’ success, WORLDPAC continues to raise the bar for training, doubling the turnout of its first-ever such event in 2009. (Editor's note: images from this year's event can be found in the slide show at the end of this article.)

More than 1,000 shop owners and technicians from the U.S., Canada and Puerto Rico attended the 4-day event that provided a customized lineup of “All Makes All Models” technical training sessions and business-management classes, conducted by some of the industry’s most respected training instructors, including many from the WORLDPAC Training Institute (WTI).

A key component in WORLDPAC’s customer value proposition, this highly specialized training opens customers’ eyes to the fact that training and education are pivotal to the success of their business, and it pays dividends in customer trust and loyalty.

“We’re passionate about training as a company,” says Mario Recchia, WORLDPAC’s senior vice president – marketing. “It’s an investment in our customers’ future; it’s an investment in our future.”

Attendee feedback at the event was very positive, as customers realize the importance of partnering with suppliers who can help them overcome the technology challenges of servicing an expanding and sophisticated import and domestic vehicle population ... read more



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Tuesday, January 17, 2012

STX: Motor Age's "On The Road" Video - Highlights of WORLDPAC Expo


STX: Motor Age's "On The Road" Video - Highlights of WORLDPAC Expo

View Motor Age magazine's "On the Road" video coverage of the WORLDPAC Supplier and Training EXPO (STX) 2012 as narrarated by Peter Meier, Motor Age's Technical Editor ...

Collection of highlights of the exhibits on display during the 2012 WORLDPAC Supplier Training Expo trade exhibit.

Video: On The Road: Highlights of WORLDPAC Expo

View WORLDPAC's Supplier & Training EXPO (STX) 2012 press release.


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STX: Motor Age's "On The Road" Video - 2012 WORLDPAC STX, Day Two


STX: Motor Age's "On The Road" Video - 2012 WORLDPAC STX, Day Two

View Motor Age magazine's "On the Road" video coverage of the WORLDPAC Supplier and Training EXPO (STX) 2012 as narrarated by Peter Meier, Motor Age's Technical Editor ...

It's the first full day of the 2012 WORLDPAC STX event in Anaheim, California. Started off with a group breakfast that allowed old friends to reunite, and new friends to be made. Then it was off to training. The hardest part was picking what classes to attend! Tonight is the opening of the expo!

Video: On The Road: 2012 WorldPac STX, Day Two

View WORLDPAC's Supplier & Training EXPO (STX) 2012 press release.


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Monday, January 16, 2012

STX: Motor Age's "On The Road" Video - 2012 WORLDPAC Supplier and Training EXPO


STX: STX: Motor Age's "On The Road" Video - 2012 WORLDPAC Supplier and Training EXPO

View Motor Age magazine's "On the Road" video coverage of the WORLDPAC Supplier and Training EXPO (STX) 2012 as narrarated by Peter Meier, Motor Age's Technical Editor ...

It's Thursday, and the first day of the 2012 WORLDPAC Supplier and Training EXPO. All the action starts up Friday morning, so stay tuned for up-to-date coverage of this first event of 2012. And if you see Pete at this (or any other event this year), be sure to say Hi! and let him know how we're doing!

Video: On The Road: 2012 WORLDPAC Supplier and Training Expo

View WORLDPAC's Supplier & Training EXPO (STX) 2012 press release.


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Wednesday, January 11, 2012

WORLDPAC to Host 2nd Supplier & Training EXPO (STX)


WORLDPAC to Host 2nd Supplier & Training EXPO (STX)

WORLDPAC’s 2nd Supplier & Training EXPO debuts Thursday, January 12th 2012 at the Anaheim Marriott Hotel and Convention Center in Southern California. The four-day event, which began as WORLDPAC’s vision to help customers better succeed in the changing aftermarket environment, has grown to double the capacity of the initial event and remains committed to providing exclusive technical and business training, product knowledge from suppliers and plenty of opportunities for fun!

WORLDPAC’s Supplier & Training EXPO provides WORLDPAC customers with a completely customized weekend of exclusive technical and business training specifically designed to increase the future success of their independent repair business. The event’s full schedule of activities also includes a supplier EXPO featuring a tool and equipment show, special guest speakers discussing important industry issues, extensive networking opportunities and a raffle featuring plenty of highly coveted prizes.

WORLDPAC’s Supplier & Training EXPO will host over 1000 independent repair professionals from the US, Canada and Puerto Rico, over 80 leading suppliers including tool and equipment manufacturers, and over 40 of the industry’s most respected technical and business training instructors. To make sure guests experience nothing less than an exceptional event, WORLDPAC’s top management and sales staff will also be in attendance.

Headquartered in Newark, CA. USA, WORLDPAC is an importer and distributor for OE and quality aftermarket replacement automotive parts. The company provides brand recognized products directly to the independent repair community and also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing services.


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Wednesday, December 28, 2011

Happy Holidays from WORLDPAC


Happy Holidays from WORLDPAC

WORLDPAC wishes you and your family happy holidays and all the best for the New Year!

As well, thank you for supporting WORLDPAC - we look forward to serving you in 2012!

Sincerely,

The WORLDPAC Team


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WORLDPAC Makes aftermarketNews.com's Top 10 Distribution Stories of 2011


WORLDPAC Makes aftermarketNews.com's Top 10 Distribution Stories of 2011

Earlier this month the editorial staff of aftermarketNews (AMN) presented the eighth annual AMN Year in Review series. AMN's "Top Stories of 2011" takes a look back at what their readers found to be the most compelling and important news stories, interviews and articles of the past year. AMN says results are based purely on viewership, as reported by Google Analytics, and feature the top 10 items posted to their most popular news categories.

AMN's "Top 10 Distribution Stories of 2011" series takes a look at the most popular distribution headlines of 2011. On the list, our press release titled WORLDPAC and Demandforce Announce Strategic Partnership for the Automotive Aftermarket ranked eighth on AMN's top 10 most read stories of 2011!

WORLDPAC is pleased the aftermarket industry took notice of our partnership with Demandforce. We look forward to offering our customers additional customer marketing solutions to help their business thrive in 2012!

Read AMN's full Top 10 Distribution Stories of 2011 for a recap of all the most popular headlines.

Thank you for supporting WORLDPAC!


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WORLDPAC Partners with SANGSIN BRAKE


WORLDPAC Partners with SANGSIN BRAKE

WORLDPAC is pleased to welcome SANGSIN BRAKE to their community of quality OEM and OES suppliers. SANGSIN BRAKE is the largest brake pad manufacturer in Korea and has a 30 year history in the industry. SANGSIN BRAKE is an OEM supplier to the leading Korean vehicle manufacturers such as Hyundai, Kia, GM Korea, and Renult-Samsung.

The addition of SANGSIN BRAKE products supports WORLDPAC’s growing coverage of late-model Korean carlines as well as their overall philosophy of importing parts directly from the most respected OE manufacturers in the automotive industry. WORLDPAC offers a 12,000 mile/12 month warranty on all SANGSIN BRAKE products they distribute.

Learn more about WORLDPAC or become a customer today at www.worldpac.com/registertoday.

USA: (800) 888-9982 ext. 5470
Canada: (800) 644-9129


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Monday, November 7, 2011

Delphi Announces Winner of Delphi Dream Shop Sweepstakes


Delphi Announces Winner of Delphi Dream Shop Sweepstakes

Dream Shop winner announced at AAPEX press conference
Release Date: November 01, 2011

TROY, Mich. — Delphi Automotive revealed at its AAPEX press conference the winner of its year long sweepstakes giveaway, "Win the Delphi Dream Shop." The winner, Brandon Tidwell of Beaverton, Oregon, a technician from Everett Street Autoworks in Portland, Oregon, will receive Delphi parts, tools, equipment and training to help him open his own shop or upgrade his current shop to a Delphi Dream Shop. The prize is part of Delphi's third-annual Destination: Victory Lane promotion. Due to the popularity of the "Win the Delphi Dream Shop" giveaway, the promotion will run again in 2012 starting in February.

"I am really stunned that I won," said Brandon Tidwell. "As a technician, all of the new tools, high tech equipment and training that I receive will be a big help."

Brandon and his wife, Eimy, were flown to Las Vegas for the November 1, 2011 announcement compliments of Delphi, receiving three days and two nights at the Venetian. Pictured in the image above, WORLDPAC's Mario Recchia presents Brandon and Eimy Tidwell with the prize. The sweepstakes drawing took place on October 17, 2011.

Brandon entered Delphi's "Win the Delphi Dream Shop" sweepstakes after viewing it on a promotional panel within WORLDPAC's speedDIAL e-catalog and ordering software. SpeedDIAL's promotional panels highlight various WORLDPAC suppliers on a rotating basis. By clicking on Delphi's featured "Dream Shop" themed promotional panel (see image below), Brandon was linked to Delphi's sweepstakes web page where he registered for and ultimately won the Delphi Dream Shop!


The Delphi Dream Shop giveaway includes equipment needed to service today's vehicle electronics reality such as a high-performance laptop with shop management software, A/C recovery machine, diagnostic tool pro scanner, diagnostics software, OBDII/CAN hand-held reader and fuel system tester. Other items include a lift to 11,000 pound capacity, transmission jack, compressor and air tools, two-ton service jack, engine lift, tire changer and balancer, battery charger and tester, and brake lathe.

Delphi will also provide comprehensive training, as well as a subscription to Delphi's RepairPoint for further online diagnostic support and parts from its fuel, engine management, heating and cooling, and diesel product portfolio.

"Providing a technician with everything they need to make their dream shop come true has been a very positive experience," said Carrie Wright, global brand and communications director, Delphi Product & Service Solutions. "As a tier one OE supplier, we’ve always put focus on helping technicians be prepared for the vehicle electronics revolution so they can succeed. The "Win a Delphi Dream Shop" promotion was a natural extension of that focus."

In addition to the Dream Shop grand prize, technicians that signed up at delphi.com/victorylane have had the chance to win monthly, weekly and instant prizes including 42" HD TVs, fender covers, technician gloves, BassPro gift cards, Delphi merchandise and more. This will continue through the end of 2011. And they can continue to follow Delphi-sponsored Hendrick Motorsports race teams all while learning about Delphi's all makes plan for its engine management, fuel management, and heating and cooling products.

About Delphi:

Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments. Operating major technical centers, manufacturing sites and customer support facilities in 30 countries, Delphi delivers real-world innovations that make products smarter and safer as well as more powerful and efficient. Connect to innovation at www.delphi.com.

About WORLDPAC:

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7,000,000 import and domestic multiple brand applications for virtually every automotive make and model. The company also offers extensive customer services such as their highly praised WORLDPAC Training Institute (WTI) and targeted customer marketing solutions.

View original Delphi sweepstakes announcement:
Delphi Announces 'Win The Delphi Dream Shop' Giveaway


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Friday, October 14, 2011

WORLDPAC Adds 5000 Import & Domestic SKUs in Q3


WORLDPAC Adds 5000 Import & Domestic SKUs in Q3

WORLDPAC announced they added 5000 new part numbers to their extensive offering of OE import and domestic automotive replacement parts over the last three months. WORLDPAC is continually adding new part numbers to speedDIAL, their exclusive online catalog and fulfillment ordering software. WORLDPAC offers more than 100,000 products for import and domestic vehicles. These products total over 7 million applications for virtually every automotive make and model.

WORLDPAC adds new parts by utilizing application specific sourcing. This means each new vehicle model is evaluated to determine the OE part manufacturer. WORLDPAC then catalogs the vehicle, part by part, in their speedDIAL catalog.

WORLDPAC offers independent service professionals an extensive inventory of OE products, as well as high-quality aftermarket options, which allows their customer to choose the best part for the job and for their independent service center.

Learn more about WORLDPAC USA at www.worldpac.com or (800) 888-9982 ext. 5470.
Learn more about WORLDPAC Canada at www.worldpac.ca or (800) 644-9129.


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Monday, September 26, 2011

Pilenga Brake Rotors Available Exclusively at WORLDPAC


Pilenga Brake Rotors Available Exclusively at WORLDPAC

WORLDPAC is the exclusive North American distributor of Pilenga brake rotors for Asian, European and Domestic carlines. Pilenga brake rotors are the only brake rotors in Europe to be manufactured entirely in Italy, from casting to finish. As well, Pilenga places a strong emphasis on quality, innovation and safety.

Offering over 250 different Pilenga products and multiple same-day deliveries in most metro areas in the US, Canada and Puerto Rico, WORLDPAC is committed to delivering customers the right part at the right time. WORLDPAC’s complete brakes program offers over 15,000 products from an impressive network of suppliers including Advics, Aisin, Akebono, Ate, Balo, Brembo, Cardone, FTE, Hitachi Chemical, Jurid, Mountain, Nissin, NPN, Pagid, PBR, Pilenga, Prenco, Sangsin Brake, Sumitomo, Textar, TRW, WBR, Winhere, Zimmermann and more.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7,000,000 import and domestic applications for virtually every automotive make and model. WORLDPAC also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.



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Wednesday, September 21, 2011

METRIX Adds 250 SKUs


METRIX Adds 250 SKUs

METRIX recently added over 250 SKUs to their thermal product offering which includes radiators, air conditioning compressors, driers, expansion valves and hoses, as well as heater cores, water pumps and other critical thermal components for Asian, European and Domestic carlines.

To maintain the integrity of the vehicle, METRIX offers thermal products with OEM fit and performance. All METRIX products are new and carry a 12 month/12,000 mile warranty. METRIX products are distributed exclusively by WORLDPAC.

Learn more about METRIX at www.metrixautoparts.com.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, WORLDPAC’s exclusive online catalog and fulfillment ordering software, contains more than 7,000,000 import and domestic applications for virtually every automotive make and model. WORLDPAC also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

Contact WORLDPAC to learn more.

WORLDPAC USA:
(800) 888-9982 ext. 5470
www.worldpac.com

WORLDPAC Canada:
(800) 644-9129
www.worldpac.ca


Become a WORLDPAC customer TODAY!
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Thursday, September 15, 2011

REDLINE Fuel Management & WEBER Carburetors


REDLINE Fuel Management & WEBER Carburetors

REDLINE has a 30 year history of supplying North America with genuine WEBER carburetors along with exclusive REDLINE conversion kits developed using original WEBER carburetors.

REDLINE has also developed a complete line of fully programmable fuel management, fuel injection and ignition products.

REDLINE supports the continuing production of genuine WEBER carburetors and is a premier source for high performance fuel management systems.

Learn more about RELDINE and WEBER at:

URL: www.redlineweber.com
Phone: (800) 733-2277 option 3
Email: redline@redlineweber.com


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Wednesday, September 7, 2011

WORLD SOURCEONE Batteries for Import & Domestic Vehicles


WORLD SOURCEONE Batteries for Import & Domestic Vehicles

WORLD SOURCEONE exact fit, maintenance free batteries offer proven quality and precision OEM engineering for import and domestic vehicles.

WORLD SOURCEONE batteries are manufactured to meet or exceed OE power ratings, dimensional configurations, case hold-down requirements and venting systems of the vehicle's original battery.

WORLD SOURCEONE batteries carry a 24 month roadside assistance warranty and are available exclusively at WORLDPAC.

Learn more at www.worldsourceone.com.



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Thursday, August 25, 2011

Make Your Business Run Better & Increase Profits With a Marketing Plan


Make Your Business Run Better & Increase Profits With a Marketing Plan

By Cecil Bullard
Article courtesy of MOTOR Magazine, August 2011 issue


A marketing plan that’s tailored to your business will help you focus on bringing in the right customers and keeping them satisfied. It will reduce your marketing costs, increase profits and make your business easier to run.

The challenges of marketing are a lot like the challenges of fishing: You use bait to attract the fish you want to catch. If the bait is wrong or if you’re fishing in the wrong location, you’re unlikely to catch the fish you want; in fact, you might not catch anything at all. These are the same challenges you face when trying to attract the right customers to your auto repair business.

Creating a marketing plan helps you define the customer you should be going after, where they are and what will attract them to you. No shop should be in business without a marketing plan that it reevaluates annually, reviews quarterly and consults monthly.

The exercise of creating a plan will help you clarify who you are and who will benefit most from your service. It will make your message clearer and more focused, regardless of what your business model is.

There are seven sections to a basic marketing plan:

1. The Executive Summary; 2. Your Situation Analysis; 3. Your Goals Analysis; 4. Your Target Customers; 5. Your Strategies; 6. Your Tactics; and 7. Your Budget. Let’s take a close look at each one.

1. The Executive Summary. This high-level summary of your marketing plan explains what you’re trying to accomplish. This may include a Mission Statement, a financial spreadsheet projecting growth, your ideas on auto maintenance and repair and your plan for customer acquisition and retention, plus anything else that clarifies what you’re trying to accomplish. This section is where you set up the results you expect to achieve and sets the foundation for your financial (and therefore your marketing) goals for the company.

2. Your Situation Analysis. This section takes a serious look at the challenges you face, who you believe your competition is and why, and how you are unique in your marketplace. It’s where you define what makes you different—your Unique Selling Proposition (USP)—from the other dozens of shops within 10 miles of your location, and why a potential customer should come to see you instead of other shops in your area. The clearer you are in your USP, the clearer you’ll define your market segment and what they want, creating a clearer message that’s better understood by the right type of customer.

You create your USP by analyzing yourself, your competition and your unique market. Once you have your USP, teach it to every employee so it becomes part of your business culture. Every process should be brought in line with your USP, from your advertising, answering the phones and dealing with customers at the counter, through your final follow-up call to determine if expectations were met.

3. Your Goals Analysis. This is where you determine exactly what you want to accomplish with your marketing. Without goals you cannot create a plan and you’re unlikely to get what you want. You need goals to create the benchmarks to compare your results and measure your success, and effectively determine where to put your efforts or where to spend your time and money. Without goals you’ll spend more and accomplish less. Your goals analysis helps you stay focused and keeps your team focused as well.

4. Your Target Audience. Here’s where you determine who needs what you have to offer, who has the most to gain from working with your shop and who you’re going to spend your time and money trying to attract. Completing this section will give you the best understanding of your niche and your potential clients. This will also create a natural weeding-out process. If your message is better understood by your best clients, it will not speak as well to the audience that will not benefit from your service.

The table on the PDF download article is a simplified analysis of the auto service and repair market. It can help you focus on the right segment and determine what they want and what they’ll pay for, and in some cases what you’ll need to offer to them. It will also stop you from spending valuable time and money attracting the wrong customer that will not buy what you have to offer and/or will be unhappy with your business.

5. Your Strategies. This is where you outline the tools (media, direct mail, etc.) that you’ll use to reach potential clients. There are multiple ways of reaching potential clients; choosing the right ones allows you to reach more of them and spend less. Many shops fail to clarify who their best clients are and how best to reach them, and therefore spend more but get less.

6. Your Tactics. This is where you lay out the logistics of how and when you’re going to use your marketing tools and strategies—when you’ll advertise specific pieces, when you’ll adjust your program and when specific strategies will begin and end. Here you’ll create your Media Rationale (why you’re going to use certain media to reach your potential clients and what results you expect) and you’ll create a marketing calendar (what you’ll do and when). You should also include pieces timed to reduce the number of lulls your business must endure, along with the rationale behind why you’re using these pieces and what you expect to happen.

There are many things you could do to attract customers, but you’re interested in only the things that will attract the right customer without breaking your bank. Here are what I believe to be the necessary core strategies of any marketing plan, listed in order of importance:

• A great website. The Yellow Pages has gone the way of the eight-track tape. Today, potential customers are Googling you, Yelping you and using the internet to get a risk-free look at who you are and what you have to offer.

• Good search engine optimization (SEO). Having a good website is worth nothing if you’re not in the top search result spots and cannot (or will not) be seen by those who are searching for businesses like yours.

• Booking their next service appointment. You must book the next logical service, send e-mails and snail mail service cards and call customers before their scheduled service.

• A good referral system. You need to be asking for and rewarding your customers for referring customers to you. Be aware, though, that people generally do not like to sell their friends and family. Anything you do for your customers who give referrals should be as a reward after the fact. And do not give away auto service or repairs as a reward.

• Good customer retention management (CRM). I recommend you hire a company to manage this for you, since you’ll be unlikely to do this properly by yourself and it’s quite important.

• Networking. You should be regularly participating in the local Chamber of Commerce and other leads groups such as www.BNI.com, www.LeTip.com, etc. These people have jobs, understand the necessity of having a good shop to take care of their vehicles and can afford to have it done. They’re also time-crunched, so great and timely service is something they can appreciate and will usually pay for.

7. Your Budget. In the previous two sections of the marketing plan (Your Strategies and Your Tactics) you should have defined the right tools to reach your target audience (market segment) and developed the rationale behind using specific tools and using them efficiently. Now you must decide what you can afford and how you’ll make the best use of the financial resources available to you. You should be spending from 5% to 9% of your gross sales on marketing each year (including discounts given to attract new customers).

This is the final step of the planning process. Here we’ll consider the available financial resources, the potential returns for each rationale and the profitability needed to make it work.

The budgeting process is a necessary and valuable part of any good marketing plan. Without a budget, many business owners spend too much on marketing that does not get them the results they want.

Creating a marketing plan will help you define the fish you need to catch to get the profits you desire, the bait they’ll bite on and where they’re most likely to be found. A good marketing plan will bring you more of the right customers and keep your expenses to a minimum.



Make Your Business Run Better & Increase Profits With a Marketing Plan by Cecil Bullard is available to you courtesy of MOTOR Magazine.

View the complete article at www.MOTOR.com or download a .PDF copy for future reference. The PDF version of this article also contains a simplified analysis of the automotive service & repair market.



Cecil Bullard is a 31-year veteran of the Automotive Service Industry and a 3rd generation technician and owner. He is a well-known teacher and mentor currently helping automotive service businesses create and implement a plan for their success. Cecil earned his Bachelor’s of Science from Weber State University where he graduated Summa Cum Laude.

Cecil has run some of the most successful independent shops in the United States. He is a co-founder of QuickTrac Software and Auto Business Dynamics, as well as an instructor for the WORLDPAC Training Institute (WTI).

View Cecil Bullard's complete bio
Learn more about the WORLDPAC Training Institute (WTI)


WTI Business Training
WTI Technical Training
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Monday, August 22, 2011

NEW! WORLDPAC Training Institute (WTI) BMW & Mini 2G and 3G Interface Classes!


NEW! WORLDPAC Training Institute (WTI) BMW & Mini 2G and 3G Interface Classes!

The WORLDPAC technical training program provides advanced level diagnostic training for independent repair technicians. The complexities of properly diagnosing and repairing late model vehicles requires training that, until now, has not been readily available to the independent repair professional.

WTI uses BMW factory technical training workbooks for all BMW and Mini technical training courses. WTI curriculum is taught by industry leading instructors and currently features eight specific BMW courses covering 20+ models, including the newly announced BMW & Mini 2G and 3G Interface classes!

Learn more about WTI BMW & Mini 2G and 3G Interface classes, find classes in your area, or sign-up to receive WTI training notification emails on the WTI's Technical Training webpage!

As well, WORLDPAC stocks over 12,000 late-model BMW and Mini replacement parts!



View ALL WTI Technical Training Courses
View ALL WTI Business Courses
Sign-up to receive WTI Training Notifications!



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Win an iPad2 in WORLDPAC’s SUSPENSION & STEERING Sweepstakes!

Win an iPad2 in WORLDPAC’s SUSPENSION & STEERING Sweepstakes!

Introducing WORLDPAC’s SUSPENSION & STEERING Sweepstakes!

WORLDPAC has your SUSPENSION & STEERING product needs covered!

- 1.2 million suspension & steering applications
- 28,000 suspension & steering products in inventory
- 300 suspension & steering product classes
- 100,000+ total products in inventory
- 7.2 million total vehicle applications

Shop SUSPENSION & STEERING products from these quality brands and more!

Bilstein, EMPI, Febi, FEQ, KOYO Corp, KYB, Lemforder, MAVAL, Mopar, Sachs, SCANTECH, TRW, VAICO, ZF Lenksysteme as well as a domestic offering!

Enter to win an Apple iPad2 64GB with Wi-Fi + 3G capability in four easy steps:

1) Click to visit the SUSPENSION & STEERING Sweepstakes webpage (www.worldpac.com/2011)
2) Click the yellow “Enter to Win” iPad image
3) Fill out the sweepstakes entry form
4) Click submit

Deadline to enter is September 30, 2011 (11:59pm EDT).

Good luck and thank you for being a WORLDPAC customer!



www.worldpac.com
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Friday, July 29, 2011

Idemitsu Fluids Available at WORLDPAC


Idemitsu Fluids Available at WORLDPAC

WORLDPAC has partnered with Idemitsu, a supplier of lubricants to Asian OEMs, to offer products including a fully synthetic 0W-20 motor oil, Toyota specific ATF, Nissan specific ATF, Subaru specific ATF, and AC system PAG oil.

WORLDPAC also carries OE fluids for most import and domestic applications. The complete WORLDPAC inventory includes over 100,000 OE and quality aftermarket replacement products for more than 40 import and domestic carlines.


Contact WORLDPAC to learn more.




WORLDPAC USA:
(800) 888-9982 ext. 5470
www.worldpac.com

WORLDPAC Canada:
(800) 644-9129
www.worldpac.ca

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Tuesday, July 12, 2011

WORLDPAC Expands Thermal Product Offering


WORLDPAC Expands Thermal Product Offering

WORLDPAC expanded their thermal product offering to include over 25,000 cooling and climate control products cataloged under 330 different categories for a total of 800,000 import and domestic multiple brand vehicle applications.

Newly added brands such as METRIX and MOPAR enhance WORLDPAC’s already impressive thermal supplier community.

WORLDPAC’s total inventory of over 100,000 OE and quality aftermarket automotive replacement products are available through speedDIAL, their exclusive online catalog and fulfillment ordering software, offering the independent service center parts for virtually every automotive make and model.

WORLDPAC USA:
(800) 888-9982 ext. 5470
www.worldpac.com

WORLDPAC Canada:
(800) 644-9129
www.worldpac.ca

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Tuesday, July 5, 2011

WORLDPAC Recognized as Top Bay Area Employer


WORLDPAC Recognized as Top Bay Area Employer

For the second consecutive year, WORLDPAC Inc. has been recognized as one of the top San Francisco Bay Area companies to work for.

The Top Work Places 2011 independent survey was conducted by the Bay Area News Group in partnership with Workplace Dynamics to present the top work places located in the San Francisco Bay Area. Workplace Dynamics has conducted similar surveys in major cities and regions throughout the USA. Over 1,300 Bay Area companies of 50 or more employees were invited to participate in the survey.

WORLDPAC was ranked #10 in the top 20 midsized companies category (151-499 employees in S.F. Bay Area). Rankings were determined by a comprehensive survey of San Francisco Bay Area companies that use employee responses to rate area companies. Over 86% of WORLDPAC teammates located in the Newark, CA headquarters and their six regional Bay Area branches participated in the survey.

WORLDPAC was also recognized for positively impacting the Bay Area community and beyond. Within the Bay Area, WORLDPAC participates in the Viola Blythe Community Services Center and the American Heart Association. All teammates are encouraged to enroll in a charitable foundation payroll deduction service and in the company’s own charitable foundation which allows company employees to request a company donation on behalf of their charity or for a fundraising event.

The results continue to support WORLDPAC’s guiding principles; create an environment for motivated and enthusiastic teammates working together to provide the very best customer experience.

“The recognition of being selected as a Top Bay Area Employer for consecutive years provides positive feedback that we are continuing to cultivate a very open and rewarding work environment where our teammates are afforded opportunities to excel and remain highly committed to achieving our mutual goals”, said Bob Cushing, WORLDPAC’s President & CEO.

For WORLDPAC, headquartered in the Bay Area’s Silicon Valley, it continues to be a tremendous accomplishment to be recognized in a community of Fortune 1000 companies such as Adobe, Apple, Cisco, eBay, Google, and Yahoo!

The complete Top Work Places 2011 survey recognizes 65 small, midsize and large Bay Area companies. Results were published Sunday, June 19th, 2011 in a special section of Bay Area News Group's publications including CONTRA COSTA TIMES, InsideBayArea, Marin Independent Journal, Oakland Tribune, San Mateo County Times, San Jose Mercury News and Tri-Valley Herald, as well as online at www.mercurynews.com/topworkplaces.

View the special section of 2011 Top Work Places.

WORLDPAC imports and distributes OE and quality aftermarket replacement parts to independent import and domestic service centers in the US, Canada and Puerto Rico. SpeedDIAL, their exclusive online catalog and fulfillment ordering software, contains more than 1,000,000 import and domestic multiple brand applications for virtually every automotive make and model. The company also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions.

To learn more about WORLDPAC visit www.worldpac.com.

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Tuesday, June 14, 2011

WORLDPAC and Demandforce Announce Strategic Partnership for Automotive Aftermarket


WORLDPAC and Demandforce Announce Strategic Partnership for Automotive Aftermarket

San Francisco, CA and Newark, CA – June 14, 2011- Demandforce, Inc., a leader in online marketing and communications, and WORLDPAC, Inc. a top tier distributor of quality automotive parts, today announced a three year agreement that will bring Demandforce D3 software to WORLDPAC customers nationwide. WORLDPAC is committed to providing the most innovative and cutting edge technology for their customer base and chose Demandforce D3 based on the value it brings to the automotive market, including increasing customer retention and attracting new customers.

WORLDPAC saw overwhelming value in Demandforce D3 during a two month pilot program, where, on average, their shops reported $60,000 in revenue and 128 new visits through the software. The shops also reported an average increase of 21% in valid emails for their customer base, allowing shops to communicate automatically and electronically with their customers. This ultimately helped the shops gather on average an additional 15 certified reviews and eased the administrative burden involved with phone calls.

WORLDPAC always seeks out the highest tier products for their customer base, which is why they chose Demandforce. During the pilot program, WORLDPAC decision makers continually saw overwhelming value in how Demandforce helps shops attract new customers and increase retention with existing customers using their innovative and cutting edge technology. Demandforce helps the automotive aftermarket stay relevant and current in the changing Internet landscape, and WORLDPAC sought out a solution for their customers that could offer exactly that.

The partnership between Demandforce and WORLDPAC aims to help the automotive aftermarket attract and retain customers, all while measuring performance and customer satisfaction. Additionally, Demandforce will also provide WORLDPAC customers the tools to help them build their online reputation, including sending up-to-date business information and certified customer reviews to major search engines and Internet directories. Demandforce D3 gives shop owners and managers the ability to spend less time on the telephone and more time delivering better customer service to their customer.

“We partner with companies who have a shared vision and passion for the future, and WORLDPAC shares our vision,” said Rick Berry, President at Demandforce. “Our relationship with WORLDPAC is integral as we continue to make advancements in the automotive aftermarket and is further testament to our ability to bring overwhelming value to auto shops nationwide. We are very pleased with this agreement and look forward to continued success.”

About WORLDPAC
WORLDPAC, Inc. imports and distributes brand recognized OE and quality automotive parts directly to the automotive service community. The company has locations in the US, Canada and Puerto Rico and also offers extensive customer services such as their highly praised technical & business training and targeted customer marketing solutions. To learn more about WORLDPAC contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

About Demandforce
Founded in 2003, Demandforce helps small businesses thrive in the Internet economy. The Demandforce D3 software-as-a-service application is used by thousands of customers to grow revenue, keep clients coming back, and manage operations more effectively. Demandforce's flagship product, Demandforce D3, connects Demandforce clients to over 60 million consumers via email communications, text messaging and online services. Demandforce has achieved 22 quarters of over 80% year-over-year quarterly growth and is led by a management team with over a decade of experience developing and delivering web-based applications that drive real, tangible business value. Demandforce, Inc is headquartered in San Francisco, CA. To learn more visit www.demandforce.com.



Learn more about the WORLDPAC & Demandforce partnership.

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Wednesday, June 1, 2011

Win an iPad2 in WORLDPAC's THERMAL Sweepstakes!


Win an iPad2 in WORLDPAC's THERMAL Sweepstakes!

Introducing WORLDPAC’s THERMAL advertising campaign and iPad sweepstakes!

WORLDPAC has your import and domestic vehicle THERMAL product needs covered!

  • 800,000 thermal applications
  • 25,000 thermal parts inventory
  • 330 thermal product classes
  • 100,000 total products in inventory
  • 7 million total vehicle applications
Select from these quality brands and more!

Aisin, Behr Hella Service, Contitech, CSF, Delphi, Denso, Gates, Geba, GMB, Hepu, Laso, Mackay, Metelli, Metrix, Mopar, Nissens, NPW, Pentosin, Tama, VDO and Vemo, as well as our domestic offering.

Enter to win an iPad2 with 64GB-3G-WiFi in four easy steps:

1) Visit www.worldpac.com/2011
2) Click the yellow “Enter to Win” iPad image
3) Fill out the sweepstakes entry form
4) Click submit

Deadline to enter is Sunday July 31, 2011 (11:59pm EDT). Good luck!



www.worldpac.com

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Monday, April 25, 2011

WORLDPAC Receives Award for Best Program Distributor for Replacement Parts


WORLDPAC Receives Award for Best Program Distributor for Replacement Parts

WORLDPAC has received the prestigious Frost & Sullivan 2011 United States Automotive Technicians' Choice Award for Best Program Distributor for Replacement Parts on the basis of Frost & Sullivan's independent research.

Among the many features that WORLDPAC's clients appreciate are the huge line of OE and quality aftermarket automotive replacement products the company offers, an easy-to-use online program (speedDIAL), outstanding salespeople, competitive pricing, dependable delivery and consistent product availability. The overwhelming customer comment was the ‘ease of doing business' with WORLDPAC.

As noted by Frost & Sullivan, Professional Choice Program 2011: Automotive Replacement Parts Preferences among U.S. Automotive Technicians, WORLDPAC, Inc. emerged as the leader in the Program Distributor category. Thus, WORLDPAC, Inc. is recognized as being the "Overall Best Program Distributor in the United States" among WORLDPAC's top competitors.

Bob Cushing, President and CEO of WORLDPAC, accepted the award on behalf of WORLDPAC:

"On behalf of WORLDPAC'S 2500 North American teammates, I would like to thank Frost & Sullivan for this very prestigious award. We thank the automotive business owners and technicians, our customers, who recognize and depend upon the 'value added' program we provide. As we continue to expand our import program and our recently introduced domestic program, we will remain highly focused in providing the very best service and solutions to our customers.".

Frost & Sullivan's Automotive & Transportation group, which provides global industry analysis, custom consulting, market research, market forecasts, and insights into emerging technologies, officially presented the award to WORLDPAC at the Frost & Sullivan awards banquet held on Florida's Marco Island in April.

To learn more about WORLDPAC or to become a WORLDPAC customer, contact (800) 888-9982 ext. 5470 or visit www.worldpac.com.

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Friday, April 22, 2011

Autologic and WORLDPAC Partner to Offer Independent Service Centers Dealer-Level Diagnostic Solutions


Autologic and WORLDPAC Partner to Offer Independent Service Centers Dealer-Level Diagnostic Solutions

Autologic Diagnostics announces a partnership with WORLDPAC to offer more independent service centers access to dealer-level diagnostic solutions for 15 import carlines comprising of BMW and MINI, Land Rover, Jaguar, Mercedes-Benz, Porsche, the Volkswagen Audi Group, Volvo, Peugeot, Citroën & Renault and Rolls-Royce.

Autologic provides a complete diagnostic solution for independent garages. With dealer-level diagnostic coverage of all vehicle systems coupled with unrivalled technical support from Master Technicians and specialist software engineers, the independent service professional can be confident to undertake required service and repair work without having to involve the dealer.

“It is important that WORLDPAC connect our customers with the resources needed to remain successful in the aftermarket. We believe our advanced-level technical training complemented with professional OEM level tools creates an opportunity for the independent service center to grow their business and to remain competitive. Our partnership with Autologic is based upon us offering the independent repair professional the very best solutions when dealing with the advanced complexities of today’s vehicles,” says Mario Recchia, Sr. VP of WORLDPAC Marketing.

Kevin FitzPatrick, Autologic Diagnostics US CEO, comments “Autologic has worked alongside WORLDPAC for a number of years and is delighted with the official partnership. Autologic is focused on delivering a high-performance diagnostic tool and providing an exceptional level of technical support to our customers. Through this partnership with WORLDPAC, Autologic users will now have better access to dealer-level diagnostic solutions and subsequent training resources, further supporting their own businesses as independent service centers.”

Autologic functions, including coding and flash programming combined with features such as retrofits, conversions and fitment of aftermarket products, surpass the functionality of other aftermarket diagnostic tools as well as select dealer tool features. Information is displayed on a large touch-sensitive screen through a simple menu structure that is supported by help screens. Autologic software packages are available independently or as multiple packages run on the same Autologic hardware base unit.

WORLDPAC is an importer and distributor for original equipment and quality automotive replacement parts. Headquartered in Newark, CA. USA, they offer the independent repair professional a wide range of brand recognized products as well as services such as their highly praised technical & business training and targeted customer marketing solutions.

To learn more about Autologic Diagnostic solutions or to place an order, contact Autologic or WORLDPAC directly:

Autologic Diagnostics: (877) 945-6442 or www.autologic.com
WORLDPAC: (800) 888-9982 ext. 5470 or www.worldpac.com



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Monday, April 4, 2011

WORLDPAC’s Fantastic Voyage - Central America Customer Appreciation Cruise is a Splashing Success!


WORLDPAC’s Fantastic Voyage – Central America Customer Appreciation Cruise is a Splashing Success!

WORLDPAC’s fourth customer cruise event set sail Saturday March 12, 2011 for eight spectacular days of seafaring through the western Caribbean & Central America! Over 1200 WORLDPAC customers and special guests joined an elite group of suppliers and WORLDPAC’s top management and sales staff for an unforgettable experience in exotic ports of call including Cozumel Mexico, Costa Rica and Panama.

WORLDPAC’s Fantastic Voyage provided customers with a chance to get together with other premiere service repair professionals in North America, industry leading manufacturers and the WORLDPAC team. Customers attended the event from 45 states within the US including Canada and Puerto Rico.

The eight day customer appreciation event treated guests to numerous cocktail parties, nightly cabin gifts for all customers, over 150 special raffles prizes including $500 gift certificates and Apple iPad’s that were raffled off and awarded over the course of the cruise. Also included were exclusive bingo with thousands of dollars in cash payouts, a live auction with over $25,000 in prizes, cabin credits, supplier presentations and Q&A sessions with Bosch, ContiTech/CRP, Denso, ZF Group North America (Lemforder, Sachs, Stabilus), Textar/Pagid, Gates, Delphi, Bosal and Mann!

To make sure guests experienced nothing less than an exceptional event, a dedicated onboard cruise staff was available exclusively for WORLDPAC guests. As well, every WORLDPAC guest stayed in a balcony cabin with a fantastic view of the ocean and ports of call.

Fresh off the high seas, WORLDPAC customers were eager to share what they liked best about their Fantastic Voyage experience:

“Opportunity to talk to suppliers and WORLDPAC staff about both issues with service and products and about how great the service/company is. This is a great way to reward your customers for their loyalty and confidence in WORLDPAC.”

“You went beyond the call of duty. The meeting with WORLDPAC staff, with suppliers, the gifts were just the crème de la crème. WORLDPAC went out of its way to make every moment a remarkable moment. I take my hat off to you!”

“WORLDPAC does a great job and continues to be the leader among serving us independent shops.”

“… Shared a lot of interesting information with other techs and with representatives from the suppliers. All in all, great times were had by all! … an awesome experience.”


Supplier sponsors also shared some of their comments:

“I knew that WORLDPAC would put on a first class event, but this far exceeded any expectations. Great organization, excellent meetings, terrific social events and most of all a chance to meet with the best business owners and technicians in the automotive industry.”

“Thanks for the opportunity to meet and interact with your customers … also, made some lifelong friendships during the trip!”


Past Fantastic Voyage cruise destinations included the Caribbean and the Mexican Riviera. To learn more about WORLDPAC or to become a WORLDPAC customer, contact (800) 888-9982 ext 5470 or visit www.worldpac.com.

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Friday, April 1, 2011

Win an Apple iPad2 in WORLDPAC's SERVICE ITEMS Sweepstakes!

Win an Apple iPad2 in WORLDPAC's SERVICE ITEMS Sweepstakes!

Introducing WORLDPAC’s SERVICE ITEMS advertising campaign and sweepstakes!

WORLDPAC has your import and domestic vehicle service item needs covered!

  • 300,000 service item vehicle applications
  • 20,000 service items in inventory
  • 120 service item product classes
  • 100,000 total products in inventory
  • 7 million total vehicle applications
Select from these quality brands and more!

Autologic, Bando, BOSCH, Conti Belts, DELPHI, Denso, ENEOS, Febi, Gates, Hengst, Hutchinson, Idemitsu, K&N, KYB, Lubro Moly, MAHLE, MANN, Mechanix Wear, Mitsuboshi, Mopar, MOTUL, NGK, NPN, NTK, PENTOSIN, Permatex, PRENCO, Prestolite, RED LINE, Stone, Sylvania, Trico, Valeo, Walker, WORLD SOURCE ONE, as well as a domestic offering!

Enter to win an Apple iPad2 with 64GB-3G-WiFi in four easy steps:

1) Visit http://www.worldpac.com/2011
2) Click on the yellow “Enter to Win” iPad image
3) Enter your information in the sweepstakes entry form fields
4) Click submit

Deadline to enter is Tuesday May 31, 2011 (11:59pm EDT). Good luck!



www.worldpac.com

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Thursday, March 31, 2011

Win an Apple iPad2 in WORLDPAC's BRAKES Sweepstakes


Win an Apple iPad2 in WORLDPAC's BRAKES Sweepstakes!

Don't forget to enter WORLDPAC’s BRAKES campaign sweepstakes for your chance to win an Apple iPad2 with 64GB-3G-WiFi!

WORLDPAC is the independent service center's premier source for brake products!

  • 600,000 brake applications
  • 15,000 brake parts inventory
  • 150 brake product classes
  • 100,000 total products in inventory
  • 7 million total vehicle applications

Select from these quality brands and more!

ADVICS, Aisin, Akebono, ATE, Balo, Brembo, CARDONE, Delphi, Hitachi Chemical, Jurid (Honeywell), Mountain, Nissin, NPN, Pagid, PBR, Pilenga, PRENCO, Sangsin, Textar, TRW, WBR, Winhere, Zimmermann.

Enter to win an Apple iPad2 with 64GB-3G-WiFi in four easy steps:

1) Visit http://www.worldpac.com/2011
2) Click on the yellow “Enter to Win” iPad image
3) Enter your information in the sweepstakes entry form fields
4) Click submit

Deadline to enter is Thursday March 31, 2011 (11:59pm EDT). Revisit the above link after the deadline for another chance to win in the SERVICE ITEMS sweepstakes!


www.worldpac.com

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WBR Brake Calipers


WBR Brake Calipers

WBR quality brake calibers for European, Asian and Domestic vehicles are friction ready and remanufactured in the USA.

WBR offers both OE quality and OptiSelect premium quality for high-end performance vehicles (exceeds OE specifications for non-performance vehicles).

All WBR brake products carry a 12/12 warranty and are distributed exclusively through WORLDPAC.

Learn more at www.worldpac.com or (800) 888-9982 x 5470.

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Monday, March 21, 2011

WORLDPAC in Import Automotive Parts & Accessories Magazine (JanFeb 2011)


WORLDPAC in Import Automotive Parts & Accessories Magazine (JanFeb 2011)

WORLDPAC was recently featured in the pages of Import Automotive Parts & Accessories magazine's JanFeb 2011 issue!

Below is a summary of WORLDPAC press as it appeared in the issue.

WORLDPAC exhaust and emissions components are highlighted in the "Exhaust Systems" feature (page 21):

WORLDPAC stocks over 100,000 replacement parts for all import and select domestic applications sources from original equipment manufacturers. As part of their product selection, they have over 4,800 different exhaust and emissions components including OBD2 compliant catalytic converters, creating one of the most complete programs available . . .



NPN products are highlighted in the "Scheduled Service" feature and list WORLDPAC as their distribution partner (page 24):

NPN stocks over 350 service items for thousands of import applications including OEM manufactured products and select aftermarket products made to OE specifications. NPN service products include cabin, air, oil, and fuel filter applications as well as timing belts, brake pads, and hydraulics. NPN products carry a full 12 month warranty and are available exclusively at WORLDPAC . . .



WORLDPAC's OEM imported parts are highlighted in the "British/Italian/Swedish Cars" feature (page 47):

WORLDPAC offers a comprehensive selection of OEM imported products for British and Swedish vehicles. WORLDPAC's complete inventory offers over 100,000 parts directly to the import repair specialist. WORLDPAC also offers extensive customer services such as their highly praised technical and business training as well as targeted customer marketing services . . .



WORLDPAC's contact info is listed in the "Web Sources" directory (page 49):

WORLDPAC
(800) 888-9982
www.worldpac.com . . .




WORLDPAC's brakes themed advertisement is featured on the back cover of the issue:

Don't forget to register to win an Apple iPad in the brakes campaign sweepstakes! Visit the brakes campaign web page to access the sweepstakes registration form >> click to access sweepstakes registration form . . .



To learn more about products highlighted in the issue or to become a WORLDPAC customer, contact (800) 888-9982 xt 5470 or visit www.worldpac.com.

Import Automotive Parts & Accessories magazine keeps you up to date with the latest news and information concerning the import specialist market. U.S. Business locations qualify for a free subscriptions of Import Automotive Parts & Accessories magazine. To subscribe, you must fill out the online form located on their website >> click to access free subscription form.

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Tuesday, February 22, 2011

The Magic Behind the Best Shops


The Magic Behind the Best Shops
By Cecil Bullard, WORLDPAC Training Institute (WTI)


Running a successful shop involves taking care of customers and their vehicles.

I have spent almost my whole adult life in the automotive service industry. For the past eight years I have helped shop owners get what they want and build software to measure and analyze business performance data.

I have had the opportunity to work closely with many shop owners over the years and to run an amazing shop that was a MotorAge Top 10 shop for three years in a row. I have reviewed numbers, marketing strategies, management techniques, personality types, location and anything else I can think of to better understand why some shops are extremely profitable and successful and some are not - all in an attempt to help my clients succeed.

I wish I could tell you there are three or four key secrets that some shop owners know that if you knew would make you profitable and make your business easy to run, but I can't. I do believe that I can point out some commonalities and a few cautions that will help you become more like the best and most profitable shops.

Some business owners would like to think that others are successful based on having the best location, the right name, being in the right community under the right circumstances, having the best technicians or the best service adviser or something else that is out of their control. I believe that all of these can help a shop succeed, but I don't believe that these things are what separate the best from the rest.

I believe it is simpler than that and I will try to define it for you.

The best shops believe in taking care of the customer and the vehicle.

Many shops and employees think that they are only there to fix the vehicle. The best shops know that it is much more than that. They understand that it is their job to take great care of the vehicle and the customer, and do so at a profit. Profit is not a dirty word. Profit allows us to take great care of our customers, our staff, our families and ourselves. We are actually hurting our customers, our employees and our families when we undervalue what we do and undersell ourselves.

I am still surprised when I go into a shop and find they are not properly inspecting the customers' vehicle, completely estimating everything the vehicle needs and presenting the customer with everything. If they understood that they were helping the customer by giving him/her all the information they need so that they can make an intelligent decision, they would never hold back anything; they would do their job completely and professionally every time.

The best shops have great leadership

In his book, "Now Consider Your Strengths," Marcus Buckingham states that leadership creates the vision for the business and shares that vision with the staff. In my experience, a good leader is able to share his or her vision so that others can clearly see it. The vision is so clear and so well delivered that anyone who comes in contact with the leader buys into the vision and wants to be a part of the success.

A good leader also knows how to motivate others and appreciate them so that they know that he/she cares about them. A good leader points out where the wins are and lets the staff take credit for them and points out where the losses are and takes the blame, but always with a focus on what we can do better to succeed. A good leader hates to lose but when he/she does will not blame it on the staff, the weather, the community, the economic conditions, or any of a thousand possible reasons. A good leader will not lose for very long before he/she figures out what to do differently that will change the odds to their favor and takes action.

Good leaders don't make excuses for underperformance or not hitting goals. They will let nothing stand in their way. They are never beaten. They pick themselves up, wipe off the dirt and figure out what to do next. They evaluate, plan and change their strategies and tactics to become winners. Good leaders don't make excuses; they solve problems.

The best shops have goals and a plan

One of the things I find missing from most businesses is a business plan spelling out performance goals. The plan should clearly state what you want to achieve and how you plan to get there. A good business plan will help you know what to do and when to do it. Goals will help you stay focused on what you want and measure your progress.

When I go into a shop where the profits are barely measurable (and there are loads of those in this industry), I almost always find an owner who wants to increase car count but has no idea about what he really needs to do to be successful.

For these shops, the cure-all is to add more cars because that will increase the gross sales and "maybe" if we can sell more we can finally make a profit. Most owners don't understand that more cars will often cause decreased average repair order (ARO), decreased productivity and profits, and create more unhappy clients if you don't have the right processes in place.

Shops that are asking for more car count are usually missing 50 percent to 70 percent of the work that is needed on the cars they have. This creates low margins, low ARO, unhappy customers and high comebacks due to cars having problems after leaving the shop. And adding more cars is probably the most expensive thing to attempt and the least likely to work.

I have been working with a shop for the past 10 months. When we started they had pretty good profits, but there were a high number of customer complaints, and the employees and the owners were unhappy. The shop didn't run smoothly. The ARO was around $363. During the last 10 months we have increased the ARO to $467 using a good inspection process, a good tech reporting process, a good estimating process, and a better sales presentation. They have made more than $140,000 in additional net profit in 10 months and have a much smoother running shop with happier customers and employees. The business grew more than 12 percent while car count dropped and others around them are losing money and going out of business.

A good business plan will help you know what the right thing to do is and what will get you the most return for your efforts. It will also keep you focused when you want to give up and run and hide.

The best shops measure and manage results

Successful shops have goals and minimum performance standards that are created by those goals. They know exactly how much they need to sell at what margin to get what they want. They understand their business from a financial perspective and what it takes to be successful.

They use their business goals to set employee goals and measure success. Measuring gives them the chance to train when employees are not hitting goals and the chance to reward those who are hitting goals and let them know they are winners.

They have clear expectations around performance that they negotiate with the employee, and they have clear agreements with those employees. Measurements are visual so that the team and the individuals know when they are winning and when they are not. Knowing when you are not hitting goals gives management the chance to help the employee succeed and builds trust. Having clear expectations and goals builds trust. Helping employees win builds trust.

They have goals and they focus on results. Having goals and visual measurements and focusing on results creates accountability and builds trust. Having fuzzy expectations without clear measurement breaks down trust and makes employees unaccountable.

The best shops take action

Successful shops, owners and managers don't just talk about it. They do it. Once they have decided on a plan they do it. They don't sit back and complain; they take action.

Cecil Bullard is a 31-year veteran of the Automotive Service Industry and a 3rd generation technician and owner. He is a well-known teacher and mentor currently helping Automotive Service Businesses create and implement a plan for their success. He earned his Bachelor’s of Science from Weber State University where he graduated Summa Cum Laude.

Cecil has run some of the most successful independent shops in the United States (one, ranked in the top ten by MotorAge Magazine for three years in a row). He is a Co-Founder of QuickTrac Software and Auto Business Dynamics. Cecil is currently a trainer for WORLDPAC Training Institute (WTI) Business Management Solutions.


To learn more about Cecil Bullard, the WORLDPAC Training Institute (WTI) or its Business Development and Advanced Technical Training programs, click on the active links.

www.worldpac.com

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